Beauty Best Bourjois Rouge Edition Velvet Shades Reviewed, Ranked
The best Bourjois Rouge Edition Velvet picks come with a note: this French liquid lipstick is not widely sold on Amazon US. We verified listings on Amazon Italy and Amazon UK. Rouge Edition Velvet is Bourjois' iconic 24 hour matte liquid lipstick. It promises bold, velvety color that lasts all day without drying. We focused on two standout shades: 01 Personne Ne Rouge, the classic red, and 05 Ole Flamingo, a vivid pink.
Personne Ne Rouge is the signature red that made the line famous. It is a true, wearable red with a velvet matte finish. Ole Flamingo is a bright, playful pink for those who want a pop of color. Both use the same long wear formula with evanescent oils for comfort. The texture is lightweight and moussey, not thick or cakey. The applicator is a soft flocked wand for precise application.
Your best pick depends on the statement you want. Personne Ne Rouge is timeless and suits everyone. Ole Flamingo is fun and modern for pink lovers. Keep reading for the buying breakdown, a shade comparison and answers to common questions.
Key Takeaways
- Our top pick balances performance, gentleness, and value for most people.
- Match the formula to your specific needs using the buying criteria below.
- Read real verified reviews before buying, since marketing claims often overpromise.
Quick Answer: Top 3 Picks
- Bourjois - Rouge Edition Velvet - Long-Lasting Modulable Liquid Matte Lipstick - 01 Personne Ne Rouge! - 2.3g 01 Personne Ne Rouge.
- Bourjois Rouge Edition Velvet Liquid Lipstick 5 Ole Flamingo! Purples, 6.7ml 05 Ole Flamingo pink.
- Bourjois Paris 3 x Rouge Edition Velvet Lipstick 7.7ml - 37 Ultra Violette 37 Ultra Violette.
Full reviews and comparisons below.
On This Page
Our Top Picks
Best for: Timeless red 24 hour velvet matte
#1 Best OverallBourjois - Rouge Edition Velvet - Long-Lasting Modulable Liquid Matte Lipstick - 01 Personne Ne Rouge! - 2.3g
- 01 Personne Ne Rouge
- 24 hour velvet matte
- Evanescent oils comfort
- Flocked precision applicator
Pros
- Iconic French red
- Long comfortable wear
- Cult favorite formula
Cons
- Amazon Italy listing, ships intl
- Matte needs lip prep
Best for: Vivid pink playful matte lips
Runner-UpBourjois Rouge Edition Velvet Liquid Lipstick 5 Ole Flamingo! Purples, 6.7ml
- 05 Ole Flamingo pink
- Same 24h velvet formula
- Lightweight moussey
- High pigment
Pros
- Fun bright pink
- Same long wear
- Great for spring
Cons
- Amazon UK listing
- Bright not for minimalists
Best for: Bold violet matte statement
Best ValueBourjois Paris 3 x Rouge Edition Velvet Lipstick 7.7ml - 37 Ultra Violette
- 37 Ultra Violette
- Triple pack value
- Velvet matte finish
- Long lasting
Pros
- Unique violet shade
- Good multipack value
- Bold editorial look
Cons
- Name from reseller spec
- Violet is niche
What the Velvet formula actually does
Bourjois built Rouge Edition Velvet around a 24 hour hold claim with a comfortable matte finish. The formula uses evanescent oils that evaporate after application, leaving pure pigment. This gives intense color without the heavy feel of traditional liquid lipsticks. The texture is lightweight and velvety, not dry or tight. It sets to a matte finish that resists transfer. The 24 hour claim is optimistic, but eight to ten hours is realistic with careful wear. The formula does not crack or flake like some long wear mattes. It fades evenly from the center. The flocked applicator picks up the right amount and defines the lip shape. The French pharmacy heritage shows in the comfortable wear. Bourjois is a beloved drugstore brand in Europe, and Velvet is its star lip product. The brand has been creating makeup since 1863. This heritage shows in the thoughtful formulations. French pharmacy standards are high. You are getting quality rooted in tradition. The Velvet line represents the best of French drugstore beauty.
01 Personne Ne Rouge vs 05 Ole Flamingo
Personne Ne Rouge (01) is the classic red that defines the line. The name means no one blushes, suggesting confidence. It is a true red that suits most skin tones. The velvet matte finish makes it modern, not retro. This is the shade for timeless elegance. Ole Flamingo (05) is a vivid, bright pink with energy. It suits those who love playful, feminine color. The brightness makes it perfect for spring and summer. It pops against neutral makeup. Both shades use the identical 24 hour velvet formula. The choice is about personality. Personne Ne Rouge is sophisticated and versatile. Ole Flamingo is fun and eye catching. If you buy one, the red gets more use. The pink is the statement shade for pink lovers. The Velvet line includes over 20 shades in total. Once you love the formula, explore the nudes and plums. Each maintains the same 24 hour wear. Building a collection lets you match every outfit and mood.
How to apply liquid velvet for 24 hour wear
Start with exfoliated, moisturized lips. The matte formula shows flakes, so prep matters. Apply a thin balm and blot before the lipstick. Use the flocked applicator to outline the lips first. The precise tip defines the cupid's bow and corners. Fill in with even strokes, working from the center outward. One layer gives full opaque color. Do not apply thickly, because heavy layers crack. Let it set for a minute without pressing lips. Avoid eating for ten minutes to let the formula fully bond. For touch ups, apply a thin layer over the existing color. Do not remove and restart, which wastes product. The formula layers well without caking. Remove at night with an oil based remover, because the long wear pigments need oil to dissolve. Do not sleep in the Velvet formula. It can dry lips overnight. Always remove thoroughly and apply a nourishing balm. Your lips will thank you in the morning. Healthy lips make the next application even better.
Price, value and buying Bourjois internationally
Bourjois Rouge Edition Velvet costs around eleven to thirteen dollars on Amazon UK and Italy, which is drugstore pricing. For a 24 hour matte formula, this is excellent value. Prestige liquid lipsticks cost twice as much. The shade range is extensive, with reds, pinks, nudes and plums. US shoppers need to order internationally, which adds shipping time and cost. Check seller ratings carefully. Look for Amazon fulfilled listings when possible. The wait is worthwhile for a formula as beloved as Velvet. Bourjois has a cult following in Europe for good reason. If you love matte lips, this is a must try. The international shipping also gives you access to shades not sold elsewhere. European exclusives are a fun bonus. You might discover a new favorite that US shoppers cannot easily get. Start with Personne Ne Rouge for the iconic experience. The international availability is the main drawback for US buyers.
How to Choose Within Your Budget
Budget options work well for everyday needs. Mid-range products often deliver better ingredients and performance. Premium options suit those wanting the best formulas. Price does not always equal quality: several of our top picks are affordable. Set your budget first, then choose the best performer within it.
Final Thoughts
Choosing the right bourjois rouge edition velvet product comes down to matching formulas to your specific needs and routine, not chasing viral trends. Start with our top pick for the safest bet, or use the buying criteria above to narrow down based on your needs and budget. Consistency matters more than perfection: even the best product needs regular use for great results.
How We Test and Rank Products
We start with search data to find the products real shoppers actually buy. Then we analyze thousands of verified Amazon reviews, looking for patterns in praise and complaints. We check ingredient lists against expert guidance and compare specifications side by side. Products earn their ranking through consistent real-world performance, not marketing budgets.
Frequently Asked Questions
We verified listings on Amazon Italy and Amazon UK, but not Amazon US. US shoppers can order internationally. Check shipping times and seller ratings before purchasing. The formula is worth the wait for matte lovers.
The 24 hour claim is marketing, but eight to ten hours is realistic. It resists transfer and fades evenly. Eating, especially oily foods, reduces wear time. Reapply a thin layer for touch ups rather than starting over.
It is less drying than many long wear mattes due to the evanescent oils. However, all matte liquids need prepped lips. Exfoliate and moisturize before application. The velvet finish is comfortable but not hydrating.
Personne Ne Rouge suits fair skin beautifully as a classic red. Ole Flamingo can work for a bold pink look, but test the brightness. Fair skin should apply vivid shades carefully to avoid overwhelming.
Use an oil based makeup remover or micellar water. Massage gently to dissolve the long wear pigments. Avoid scrubbing, which irritates lips. Follow with lip balm to restore moisture after removal.