Best The Lip Bar Target Liquid Matte Picks Worth Buying

The Lip Bar Target lineup brings bold, vegan liquid matte lipsticks to shelves you already shop. Each shade packs rich pigment in a single swipe. The formula glides on like a gloss, then dries to a soft matte that lasts 8 to 12 hours.
The Lip Bar built its name on inclusive shades and clean formulas. Jojoba oil and vitamin E keep lips comfortable under the matte finish. The brand is women of color founded, vegan, gluten free, and cruelty free.
We narrowed the range to three standout shades you can buy on Amazon and at Target. Rebel gives a deep burgundy statement. Curlfriend offers a wearable mauve pink. Rich Auntie delivers a rich deep berry. Pick the one that matches your mood.
Key Takeaways
- Our top pick balances performance, gentleness, and value for most people.
- Match the formula to your specific needs using the buying criteria below.
- Read real verified reviews before buying, since marketing claims often overpromise.
Quick Answer: Top 3 Picks
- The Lip Bar Nonstop Liquid Matte Lipstick, Rebel (Deep Burgundy) Deep burgundy liquid matte shade.
- The Lip Bar Nonstop Liquid Matte Lipstick, Curlfriend (Mauve Pink) Wearable mauve pink shade.
- The Lip Bar Nonstop Liquid Matte Lipstick, Rich Auntie (Deep Berry) Deep berry shade with depth.
Full reviews and comparisons below.
On This Page
Our Top Picks

Best for: statement evening lips
#1 Best OverallThe Lip Bar Nonstop Liquid Matte Lipstick, Rebel (Deep Burgundy)
- Deep burgundy liquid matte shade
- 8 to 12 hour long wear
- Jojoba oil and vitamin E formula
Pros
- Bold rich pigment in one swipe
- Vegan and cruelty free
Cons
- Bold shade needs careful application
- Needs oil cleanser to remove

Best for: everyday office wear
Runner-UpThe Lip Bar Nonstop Liquid Matte Lipstick, Curlfriend (Mauve Pink)
- Wearable mauve pink shade
- Gloss like glide, matte finish
- Vegan, gluten free formula
Pros
- Most versatile everyday shade
- Comfortable flexible wear
Cons
- Lighter shades fade faster
- Screen color varies

Best for: rich berry lip looks
Best ValueThe Lip Bar Nonstop Liquid Matte Lipstick, Rich Auntie (Deep Berry)
- Deep berry shade with depth
- High pigment payoff
- Jojoba oil infused comfort
Pros
- Flatters cool undertones
- Long lasting color
Cons
- Dark shades show lip texture
- Needs liner for crisp edges
Why The Lip Bar Stands Out
The Lip Bar Target shades solve a common matte lipstick problem. Most mattes crack and dry out lips by midday. This formula stays flexible because jojoba oil and vitamin E sit inside the pigment. You get 8 to 12 hours of wear without the chalky feel. The shade range favors rich, deep tones that flatter medium and deep skin. Fair skin tones can wear them too, but the boldest shades read darker on light lips. The vegan and gluten free formula suits sensitive lips. Each tube holds 0.24 fluid ounces, which lasts months with daily use.
Shade Breakdown: Which Color Fits You
Rebel is a deep burgundy that works for evening looks and bold office style. It flatters warm and neutral undertones best. Curlfriend is a mauve pink that suits daytime wear on most skin tones. It is the safest blind buy of the three. Rich Auntie is a deep berry with purple depth. It suits cool undertones and makes teeth look whiter. If you own only one, pick Curlfriend for versatility. If you want drama, pick Rebel. Swatch photos vary on screens, so lean toward the undertone description rather than the screen color.
Formula and Wear Time
The liquid matte texture goes on glossy and sets within a minute. Once set, it resists transfer on cups and masks. The color survives meals better than most drugstore mattes. A light second layer refreshes the center of the lips after eating. The formula contains no heavy fragrance, so it suits people who dislike scented lip products. Removal needs an oil based cleanser or micellar water. Regular lip scrub once a week keeps the matte looking smooth instead of patchy.
How to Apply for Best Results
Start with smooth lips. Exfoliate gently and add a thin layer of lip balm, then blot. Line the lips with a matching liner to keep the liquid from bleeding. Start at the inner corner and glide outward until both lips are covered. One coat gives full opacity, so resist layering too much. Let the formula set for 60 seconds before pressing lips together. Clean edges with a flat brush and a dot of concealer. This routine takes under three minutes once you practice it twice.
Value and Where to Buy
The Lip Bar Target pricing sits in the mid range for clean beauty lipsticks. Each tube costs about the same as two drugstore mattes but wears twice as long per application. Buying on Amazon gives fast shipping and easy returns. Target stores let you see the shades in person before you commit. Stock levels move quickly on popular shades like Bawse Lady. Check the price button on this page for the current Amazon price before you buy.
How to Choose Within Your Budget
Budget options work well for everyday needs. Mid-range products often deliver better ingredients and performance. Premium options suit those wanting the best formulas. Price does not always equal quality: several of our top picks are affordable. Set your budget first, then choose the best performer within it.
Final Thoughts
Choosing the right the lip bar target picks product comes down to matching formulas to your specific needs and routine, not chasing viral trends. Start with our top pick for the safest bet, or use the buying criteria above to narrow down based on your needs and budget. Consistency matters more than perfection: even the best product needs regular use for great results.
How We Test and Rank Products
We start with search data to find the products real shoppers actually buy. Then we analyze thousands of verified Amazon reviews, looking for patterns in praise and complaints. We check ingredient lists against expert guidance and compare specifications side by side. Products earn their ranking through consistent real-world performance, not marketing budgets.
Frequently Asked Questions
Yes. The Lip Bar formulas are vegan, gluten free, and cruelty free. The brand lists jojoba oil and vitamin E as key ingredients.
Expect 8 to 12 hours of wear. The color survives drinking and light meals. A quick touch up after heavy meals keeps it perfect.
Less than most mattes. Jojoba oil and vitamin E keep the finish flexible. Exfoliate weekly for the smoothest result.
Curlfriend. The mauve pink is wearable every day and forgiving during application. It flatters most skin tones.
Yes. The Lip Bar sells at Target and on Amazon. Amazon usually offers faster delivery and bundle deals.