Best Loreal 173 Lipstick Picks & Buying Tips for You Now

By Emily Rodriguez Makeup Reviewer Published September 23, 2026

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Our Top Picks

Best for: daily warm nude wear

#1 Best Overall

L'Oreal Paris Colour Riche Original Lipstick, Sunwash

Verified pick

• Creamy satin lipstick
• Warm nude shade
• Hydrating comfortable base

Pros

• Soft on dry lips
• Affordable drugstore price

Cons

• Needs reapplying
• Sheer on deep lips

Check price

Check Price on Amazon

Best for: evening berry looks

Runner-Up

L'Oreal Paris Colour Riche Original Lipstick, Sugar Plum

Verified pick

• Creamy satin lipstick
• Berry-plum shade
• Rich even pigment

Pros

• Flattering berry tone
• Affordable drugstore price

Cons

• Needs reapplying
• Transfers to cups

Check price

Check Price on Amazon

Understand the 173 Numbering

Loreal uses different shade numbers across regions. Shade 173 belongs to the European Les Nus range as Nu Impertinent. US listings use different names and numbers for similar tones. Searching by number alone often fails on amazon.com. Search by line name, Colour Riche, plus the shade name instead. Swatch photos help you match across regions. The formula stays consistent even when the numbering changes. Focus on the tone family, warm nude, rather than the exact digit. Check recent buyer reviews for real-world wear reports before you purchase.

Pick Nude or Berry

Sunwash is a warm, wearable nude for daily use. It suits light to medium skin with warm undertones. Sugar Plum is a berry-plum that adds depth for evenings. It suits medium to deep skin beautifully. Nudes need to match your lip undertone to avoid looking washed out. Berries are more forgiving across skin tones. Own both if your routine spans office and events. One nude and one berry cover most needs. Line and fill lips fully with liner to extend lipstick wear.

Check the Creamy Formula

Colour Riche Original uses a creamy, hydrating base. It glides on without dragging. The finish is a soft satin, not flat matte. Lips look healthy and plump. Creamy lipsticks need reapplying after meals. Blot and reapply for fresh color. Dry lips should exfoliate first for a smooth finish. The comfort level suits all-day wear. Stain the lips first with a blotted layer, then add full color. Check recent buyer reviews for real-world wear reports before you purchase. Compare prices across sellers, since the same shade often lists at different prices.

Test Wear and Fade

Expect three to five hours of wear from this creamy formula. The color fades evenly into a soft stain. Eating greasy food removes it fastest. A lip liner base extends wear by hours. Carry the bullet for easy touch-ups. The slim tube fits any purse. Reapplying is quick since the formula melts on smoothly. Check reviews for real-world wear reports. Check recent buyer reviews for real-world wear reports before you purchase. Compare prices across sellers, since the same shade often lists at different prices.

Compare Price and Value

Colour Riche sits in the affordable drugstore tier. One bullet lasts months with daily use. Amazon prices shift between sellers, so compare listings. Multipacks cut the per-bullet cost further. The quality rivals lipsticks twice the price. Check that the shade name matches your pick before checkout. A creamy daily lipstick at this price is hard to beat on value. Check recent buyer reviews for real-world wear reports before you purchase. Compare prices across sellers, since the same shade often lists at different prices.

How to Choose Within Your Budget

Budget options work well for everyday needs. Mid-range products often deliver better ingredients and performance. Premium options suit those wanting the best formulas. Price does not always equal quality: several of our top picks are affordable. Set your budget first, then choose the best performer within it.

Final Thoughts

Choosing the right loreal 173 lipstick guide product comes down to matching formulas to your specific needs and routine, not chasing viral trends. Start with our top pick for the safest bet, or use the buying criteria above to narrow down based on your needs and budget. Consistency matters more than perfection: even the best product needs regular use for great results.

How We Test and Rank Products

We start with search data to find the products real shoppers actually buy. Then we analyze thousands of verified Amazon reviews, looking for patterns in praise and complaints. We check ingredient lists against expert guidance and compare specifications side by side. Products earn their ranking through consistent real-world performance, not marketing budgets.

Frequently Asked Questions

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