Rimmel Waterproof Guide: How to Get Smudge Proof Lashes Now

An educational guide from the Beauty AMZ research team. No hard sell, just what you need to know.
What Rimmel waterproof mascara is
Rimmel London is a British drugstore brand known for affordable makeup. The waterproof mascaras include Thrill Seeker Waterproof for bold volume and Kind and Free Volume and Length, a vegan water resistant option. Thrill Seeker uses waterproof polymers for smudge proof wear. Kind and Free avoids fragrance and mineral oils with a clean formula. Both cost under ten pounds on Amazon UK. Note that we verified these on Amazon UK, not Amazon US. They target those who want long wear lashes on a budget.
How to choose a waterproof mascara
Consider when you need waterproofing. Choose fully waterproof for swimming, beach days, weddings and very humid climates. Choose water resistant for daily wear with light moisture protection. Think about removal too. Waterproof needs oil remover and more effort. Water resistant removes more easily. If you have sensitive eyes, look for fragrance free formulas like Kind and Free. For maximum volume, choose a volumizing brush like Thrill Seeker. For natural definition, a slimmer brush works better. Rimmel offers both ends of the spectrum. Match the formula to your lifestyle, not just the marketing.
Applying mascara for smudge proof wear
Smudge proof wear starts with oil free lids. Blot excess moisturizer around the eyes before mascara. Oil breaks down even waterproof formulas. Apply mascara to the upper lashes first, then the lowers. Use a light hand on lowers to prevent transfer. Let each coat set before blinking hard. Waterproof sets quickly, so work efficiently. Avoid applying too many coats, which causes flaking. Two coats maximum for most formulas. Set the under eye area with a touch of powder. This absorbs oil that causes smudging. Do not touch your eyes during the day. With these steps, Rimmel waterproof gives all day clean wear.
Removing waterproof mascara safely
Proper removal prevents lash breakage and irritation. Never pull or rub harshly. Soak a cotton pad with oil based remover. Press it on your closed eye for ten to fifteen seconds. This dissolves the waterproof film. Wipe gently downward, following the lash direction. Repeat if needed rather than scrubbing. Use a fresh pad for the second eye to avoid transferring. Follow with a gentle cleanser to remove oily residue. Apply a light eye cream after to nourish the delicate skin. If lashes feel dry, condition with a lash serum weekly. Replace waterproof mascara every three months. Old formula is harder to remove and harbors bacteria.
Recommended Products
These are the products our research team rates highest in this category.

Best for: Bold waterproof volume that lasts
Rimmel London Thrill Seeker Mascara Waterproof
- Thrill Seeker waterproof
- Volumizing built in brush
- Smudge proof
- Full fanned lashes
Pros
- True waterproof power
- Bold volume
- Great drugstore price
Cons
- Amazon UK listing
- Needs oil remover

Best for: Clean vegan water resistant daily mascara
Rimmel Kind + Free Volume & Length Mascara, Black, 7ml
- Kind and Free vegan
- Volume and length
- Water resistant
- No fragrance
Pros
- Cleaner ingredients
- Vegan cruelty free
- Easier removal
Cons
- Water resistant not waterproof
- Amazon UK listing
Ready to Choose?
See our top product picks for rimmel waterproof mascara, or jump straight to the head-to-head comparison of the two most popular options.
Waterproof vs Water-Resistant vs Tubing: Picking Your Rimmel
The Rimmel waterproof mascaras in this guide sit in a three-way choice buyers rarely see clearly. The Thrill Seeker Waterproof is true waterproof: it survives swimming, tears, and sweat through water-repelling polymers, but demands oil-based removal with real saturating time. Tubing mascaras, the third option, survive tears and sweat yet remove with warm water alone.
The common error is buying waterproof for everyday wear, where the cumulative removal rubbing costs more lashes over months than the occasional smudge it prevents. For the tubing alternative, the Clinique Lash Power guide covers the gentle-removal option. And for the removal methods ranked by lash loss, the removal guide details the techniques.
Removing Waterproof Mascara Without the Lash Toll
Waterproof removal is where the lash damage happens, and the method matters more than the remover brand. The press dissolves the polymer film so the wipe needs almost no pressure. Rubbing back and forth to rush the process is what breaks lashes, and it is most tempting with tenacious formulas like the Thrill Seeker.
Dual-phase removers dissolve waterproof film faster than plain oils because the water phase carries surfactants that break the polymer bond. The lower lashes need the gentlest handling; press and hold rather than sweep, since they shed easiest. If waterproof is a daily habit, schedule one or two tubing-mascara days weekly to cut the cumulative rubbing damage. The Kind and Free's water-resistant formula removes with standard cleansers and suits the daily-wear role better for exactly this reason. For conditioning support between waterproof days, the Wonderlash guide covers lash-care formulas.
Oily Lids and Waterproof Mascara: The Smudge-Proof System
Oily eyelids defeat even waterproof mascara through the slow migration of skin oils onto the lashes, which softens the film until it transfers. The Thrill Seeker's bold volume makes any transfer highly visible, which is why oily-lidded buyers report smudging that dry-lidded buyers never see with the same tube.
Application zoning helps: waterproof on the upper lashes only, with the lower lashes left bare or tightlined, since lower-lash smudging shows first on oily lids. Let each coat dry a full sixty seconds before blinking normally; most transfer happens while the film is still setting. The Kind and Free's lighter formula transfers less visibly when it does transfer, another point for it as the daily driver. If the lids are very oily, the tubing alternative resists oil transfer better than any wax-based waterproof, trading drama for reliability.