Beauty NYX Thick It Stick It Brow Mascara: Best Picks Reviewed Now
The NYX Thick It Stick It Brow Mascara is the best drugstore brow mascara for instantly thicker, fuller brows. Its thickening fibers coat each brow hair for visible volume with up to 16 hours of wear. We reviewed the verified Thick It Stick It shades on Amazon to find the strongest picks.
Our top pick is Brunette for warm medium-brown brows with natural depth. The runner up is Cool Ash Brown, the perfect ashy shade for cool-toned brunettes. Both deliver the same fiber-powered thickening and all-day hold.
This guide compares the shades, thickening power, and wear. You will learn which shade matches your brows and how to apply it. Every recommendation below links to a verified Amazon listing.
Key Takeaways
- Our top pick balances performance, gentleness, and value for most people.
- Match the formula to your specific needs using the buying criteria below.
- Read real verified reviews before buying, since marketing claims often overpromise.
Quick Answer: Top 3 Picks
- NYX Thick It Stick It Brow Mascara, Brunette Hair-like thickening fibers.
- NYX Thick It Stick It Brow Mascara, Cool Ash Brown Same fiber thickening formula.
Full reviews and comparisons below.
On This Page
Our Top Picks
Best for: Fuller natural-looking brows
#1 Best OverallNYX Thick It Stick It Brow Mascara, Brunette
- Hair-like thickening fibers
- Brunette warm brown shade
- Up to 16-hour flexible hold
Pros
- Instantly fuller-looking brows
- Long smudge-proof 16-hour wear
- Vegan and cruelty free
Cons
- Limited shade range
- Can clump if over-applied
Best for: Cool-toned full brows
Runner-UpNYX Thick It Stick It Brow Mascara, Cool Ash Brown
- Same fiber thickening formula
- Cool Ash Brown ashy shade
- 16-hour brow hold
Pros
- Perfect ashy cool tone
- No reddish cast
- Same great fiber thickening
Cons
- Limited shade range
- Needs a light hand
How the Thickening Fibers Work
Tiny hair-like fibers in the formula cling to your natural brow hairs. Each hair looks thicker and the overall brow looks denser. The effect is like brow extensions in a tube. Plant-origin fibers keep the formula vegan and cruelty free. The fibers stay flexible, so brows never look crunchy. This fiber technology is what separates it from plain tinted gels.
Brunette vs Cool Ash Brown
Brunette is a warm medium brown that suits warm-toned brunettes and auburn brows. It adds natural depth without harshness. Cool Ash Brown is an ashy taupe-brown for cool-toned brunettes and dark blondes. It avoids the reddish cast that warm browns can give. Match to your hair's undertone, not just its darkness. The right undertone makes brows look natural, not drawn.
Application for Natural Fullness
Brush through brows first with a clean spoolie to shape them. Apply Thick It Stick It in short upward strokes following your natural brow direction. Use the tip of the brush for precise tail definition. Less product looks more natural: start light and build. Let it set for a minute before touching. The whole routine takes under sixty seconds.
16-Hour Wear: What to Expect
The formula sets to a flexible hold that resists smudging through the day. It handles normal humidity and light sweat well. Brows stay in place without flaking or stiffness. At night, it removes easily with your normal cleanser. Very oily skin may see slightly shorter wear. For daily life, the staying power genuinely impresses.
Brow Mascara vs Pencil vs Powder
Brow mascara is fastest: one product adds color, volume, and hold. Pencils give the most precise shape and fill sparse spots. Powders give the softest natural fill. Mascara suits people with decent brows wanting more fullness. Pencils suit sparse brows needing shape drawn in. Many people combine: pencil for shape, mascara for fullness and hold.
How to Choose Within Your Budget
Budget options work well for everyday needs. Mid-range products often deliver better ingredients and performance. Premium options suit those wanting the best formulas. Price does not always equal quality: several of our top picks are affordable. Set your budget first, then choose the best performer within it.
Final Thoughts
Choosing the right nyx thick it stick it brow mascara product comes down to matching formulas to your specific needs and routine, not chasing viral trends. Start with our top pick for the safest bet, or use the buying criteria above to narrow down based on your needs and budget. Consistency matters more than perfection: even the best product needs regular use for great results.
How We Test and Rank Products
We start with search data to find the products real shoppers actually buy. Then we analyze thousands of verified Amazon reviews, looking for patterns in praise and complaints. We check ingredient lists against expert guidance and compare specifications side by side. Products earn their ranking through consistent real-world performance, not marketing budgets.
Frequently Asked Questions
Yes, the hair-like fibers visibly thicken each brow hair. Brows look denser and fuller instantly. The effect is buildable. It works best on brows with existing hair to coat.
Match the undertone of your hair: warm browns for warm hair, ash browns for cool hair. When between shades, the lighter option looks more natural. Brunette suits warm brunettes, Cool Ash Brown suits cool tones.
It offers up to 16 hours of wear. It resists smudging through normal days. Remove with your regular cleanser at night. Very oily skin may shorten wear slightly.
It helps, since fibers add volume to existing hairs. Very sparse areas may still need a pencil underneath. Combine pencil for shape with the mascara for fullness. Together they cover most sparseness.
Yes, NYX is cruelty free and PETA certified. The Thick It Stick It formula is also vegan. The brand does not test on animals.