Best Rimmel Mascaras: Top Picks for Volume and Length Now

Rimmel Wonder'Bond Bonding Serum Mascara is our top pick. It wraps lashes in a bonding serum that builds volume without brittleness. The formula strengthens lashes while giving dramatic, clump free length.
We researched Rimmel's bestselling mascaras for volume, length, curl and wear. We compared classic favorites against new launches. This guide finds the right Rimmel mascara for your lash goals.
Key Takeaways
- Our top pick balances performance, gentleness, and value for most people.
- Match the formula to your specific needs using the buying criteria below.
- Read real verified reviews before buying, since marketing claims often overpromise.
Quick Answer: Top 3 Picks
- Rimmel Wonder'Bond Bonding Serum Mascara, Black Bonding serum with biotin.
- Rimmel Scandaleyes Wow Wings Mascara, Black Winged volume effect.
- Rimmel Scandaleyes Retro Glam Mascara, Black Retro glam volume.
Full reviews and comparisons below.
On This Page
Our Top Picks

Best for: Volume plus lash care in one tube.
#1 Best OverallRimmel Wonder'Bond Bonding Serum Mascara, Black
- Bonding serum with biotin
- Volume without brittleness
- Clump free definition
- Conditions while you wear
Pros
- Lashes feel stronger
- Great volume and length
- No flaking
Cons
- Newer product, fewer reviews
- Premium drugstore price
- Not waterproof

Best for: Maximum volume for dramatic eye looks.
Runner-UpRimmel Scandaleyes Wow Wings Mascara, Black
- Winged volume effect
- Bold dramatic lashes
- Large volume brush
- Long wearing formula
Pros
- Instant dramatic volume
- Great for nights out
- Affordable price
Cons
- Can clump at 3 coats
- Some flaking by evening
- Bold for daytime

Best for: Classic bold lashes on a tight budget.
Best ValueRimmel Scandaleyes Retro Glam Mascara, Black
- Retro glam volume
- Classic Rimmel formula
- Bold black pigment
- Easy to layer
Pros
- Reliable classic volume
- Budget friendly
- Buildable coats
Cons
- Older formula
- Can smudge on oily lids
- Not the newest tech

Best for: Length focused lashes with conditioning benefits.
Rimmel Lash Accelerator Mascara, Black
- Lash lengthening complex
- Grow lash look serum
- Lengthening micro fibers
- Conditions lashes
Pros
- Longer looking lashes
- Good everyday length
- Conditions while worn
Cons
- Volume is modest
- Results need consistent use
- Not waterproof

Best for: Extreme length for short lashes.
Rimmel Lash Accelerator Endless Mascara, Black
- Endless length formula
- Micro fiber extensions
- Lash care complex
- Smudge resistant wear
Pros
- Impressive length
- Lightweight feel
- Good staying power
Cons
- Less volume
- Fibers can irritate sensitive eyes
- Needs careful removal
Decide volume vs length vs curl
Volume mascaras use thick formulas and dense brushes. Lengthening mascaras use separating bristles and lighter formulas. Curling mascaras have curved brushes that lift lashes. Most Rimmel mascaras blend two benefits. Pick the benefit your natural lashes lack most.
Understand the brush shapes
Hourglass brushes build volume at the base. Slim combs separate and lengthen. Curved wands lift and curl. Wonder'Bond uses a precision brush for definition. Match the brush to your lash type for best results.
Check waterproof options
Rimmel offers waterproof versions of most hero mascaras. Waterproof survives humidity, tears and workouts. Regular formulas remove faster and treat lashes gently. Daily wearers should stick with washable. Save waterproof for special occasions.
Consider lash health ingredients
Wonder'Bond includes a bonding serum with biotin. Lash Accelerator contains a growth complex for longer looking lashes. Conditioning formulas prevent the brittleness cheap mascaras cause. Healthy lashes hold mascara better. Treat your lashes while you coat them.
Compare price and value
Rimmel mascaras cost far below prestige brands. Watch for two packs that cut the per tube cost. Replace every three months regardless of remaining product. Cheap enough to replace on schedule, which protects your eyes.
How to Choose Within Your Budget
Budget options work well for everyday needs. Mid-range products often deliver better ingredients and performance. Premium options suit those wanting the best formulas. Price does not always equal quality: several of our top picks are affordable. Set your budget first, then choose the best performer within it.
Final Thoughts
Choosing the right rimmel mascara roundup product comes down to matching formulas to your specific needs and routine, not chasing viral trends. Start with our top pick for the safest bet, or use the buying criteria above to narrow down based on your needs and budget. Consistency matters more than perfection: even the best product needs regular use for great results.
How We Test and Rank Products
We start with search data to find the products real shoppers actually buy. Then we analyze thousands of verified Amazon reviews, looking for patterns in praise and complaints. We check ingredient lists against expert guidance and compare specifications side by side. Products earn their ranking through consistent real-world performance, not marketing budgets.
Frequently Asked Questions
Wonder'Bond gives the best volume with its bonding serum formula. Scandaleyes Retro Glam also builds bold volume. Both layer well without clumping. Pick Wonder'Bond for volume plus lash care.
It contains a lash lengthening complex that conditions lashes. Users report longer looking lashes with consistent use. It works as a mascara first, treatment second. Pair it with a lash serum for maximum results.
Rimmel mascaras are ophthalmologist tested. The washable formulas suit sensitive eyes best. Avoid waterproof if your eyes water easily. Remove fully every night.
One tube lasts about three months with daily use. The formula dries out even if product remains. Mark your open date on the tube. Replace on schedule to avoid eye infections.