Rimmel vs Maybelline Colossal: 5 Best Mascaras Compared

Rimmel and Maybelline dominate the drugstore mascara aisle, and Colossal is Maybelline most famous weapon. Shoppers often wonder whether Rimmel Lash Accelerator or Maybelline Colossal suits them better. Our guide compares five mascaras across both brands, from lengthening Rimmel formulas to volumizing Colossal icons.
We picked the best of both brands. Rimmel Lash Accelerator Endless and the original focus on length with lash care. Wow Wings adds fanned volume. Maybelline Colossal Glam Black and Pumped Up waterproof deliver the legendary volume both lines are known for.
Read on for honest reviews, a brand-versus-brand buying guide, and answers to common questions. Whether your lashes need length, volume or both, this comparison finds your match.
Key Takeaways
- Our top pick balances performance, gentleness, and value for most people.
- Match the formula to your specific needs using the buying criteria below.
- Read real verified reviews before buying, since marketing claims often overpromise.
Quick Answer: Top 3 Picks
- Rimmel Lash Accelerator Endless Mascara Lash Accelerator Endless formula.
- Rimmel Wonder Volume Thrill Seeker Wow Wings Mascara Wow Wings volume mascara.
- Rimmel Lash Accelerator Mascara Original Lash Accelerator.
Full reviews and comparisons below.
On This Page
Our Top Picks

Best for: Length with lash conditioning.
#1 Best OverallRimmel Lash Accelerator Endless Mascara
- Lash Accelerator Endless formula
- Growth complex with Procapil
- Endless brush for length
- Blackest black shade
Pros
- Length plus lash care
- Good separation
- Affordable
Cons
- Growth claims are modest
- Can clump with layers
- Not waterproof

Best for: Winged volume lashes.
Runner-UpRimmel Wonder Volume Thrill Seeker Wow Wings Mascara
- Wow Wings volume mascara
- Winged brush for fanned lashes
- Panthenol for lash health
- Bold black volume
Pros
- Fanned, winged lash look
- Good volume
- Fun brush design
Cons
- Brush takes practice
- Smudges on oily lids
- Dries out in months

Best for: Length over volume.
Best ValueRimmel Lash Accelerator Mascara
- Original Lash Accelerator
- Lengthening micro-fibres
- Grow Lash complex
- Clump-free formula
Pros
- Noticeable length boost
- No clumps
- Budget price
Cons
- Length more than volume
- Fibres can flake
- Not dramatic enough for some

Best for: Classic colossal volume.
Maybelline The Colossal Volum Express Washable, Glam Black
- Colossal washable in Glam Black
- Mega brush for 7x volume
- Collagen plumping formula
- Easy wash-off removal
Pros
- Huge volume, tiny price
- Removes easily
- Classic for a reason
Cons
- Smudges by evening
- Not waterproof
- Brush too big for some

Best for: Waterproof pumped volume.
Maybelline Pumped Up Colossal Volum Express Waterproof
- Pumped Up Colossal waterproof
- Double collagen formula
- Spoon brush for lift
- Waterproof all-day wear
Pros
- Bold volume that lasts
- Waterproof confidence
- Affordable
Cons
- Hard removal
- Heavy on lashes
- Spoon brush learning curve
Rimmel or Maybelline: Brand Strengths
Know what each brand does best. Rimmel excels at lengthening formulas with lash-conditioning ingredients. Maybelline Colossal dominates volumizing with mega brushes. Choose Rimmel for length, Maybelline for volume.
Length Versus Volume
Decide your lash priority. Lash Accelerator with micro-fibres extends length visibly. Colossal with collagen plumps for volume. Sparse lashes need volume; short lashes need length. Some lucky lashes want both.
Waterproof Decisions
Pick waterproof based on lifestyle. Pumped Up Colossal waterproof survives everything. Rimmel options here are washable and easier to remove. Choose waterproof for active days, washable for gentle routines.
Brush Preferences
Match brushes to your eyes. Rimmel Endless brush suits precise lengthening. Colossal mega brush builds bold volume fast. Spoon brushes lift dramatically. Smaller eyes do better with slimmer brushes.
Price and Availability
Both brands cost six to eleven dollars. Prices fluctuate with sales and multipacks. Subscribe-and-save drops costs further. Stock up when favorites go under seven dollars.
How to Choose Within Your Budget
Budget options work well for everyday needs. Mid-range products often deliver better ingredients and performance. Premium options suit those wanting the best formulas. Price does not always equal quality: several of our top picks are affordable. Set your budget first, then choose the best performer within it.
Final Thoughts
Choosing the right rimel maybelline colossal product comes down to matching formulas to your specific needs and routine, not chasing viral trends. Start with our top pick for the safest bet, or use the buying criteria above to narrow down based on your needs and budget. Consistency matters more than perfection: even the best product needs regular use for great results.
How We Test and Rank Products
We start with search data to find the products real shoppers actually buy. Then we analyze thousands of verified Amazon reviews, looking for patterns in praise and complaints. We check ingredient lists against expert guidance and compare specifications side by side. Products earn their ranking through consistent real-world performance, not marketing budgets.
Frequently Asked Questions
Neither is universally better. Rimmel wins for lengthening; Maybelline Colossal wins for volume. Your lash type decides. Both offer excellent drugstore quality.
It contains conditioning ingredients like Procapil. It improves lash appearance and health. It is not a prescription growth serum, so expect modest results.
The washable Glam Black is most forgiving. It applies easily and removes with soap. Start there before trying Pumped Up or waterproof versions.
Yes, layering works beautifully. Apply lengthening Rimmel first, then volumizing Colossal on top. This combo gives length plus volume. Let the first coat set slightly.
Flaking comes from old product or too many coats. Replace mascara every three months. Apply two coats max. Fibre formulas flake more than standard ones.
Both brands offer gentle options. Washable formulas irritate less than waterproof. Avoid fibre mascaras if eyes are very sensitive. Patch test new products.