Beauty Best Rare Beauty Encourage Blush Picks for Soft Pink Cheeks
Rare Beauty Encourage is a soft matte pink in the Soft Pinch liquid blush line, and this guide shows the best ways to buy it. One dot delivers intense pigment.
The mini costs twelve to sixteen dollars and suits first-time buyers. The full size runs twenty to twenty-eight dollars and lasts months.
You will also see sister shades like Happy and Bliss. This helps you pick the pink that flatters your skin tone.
Key Takeaways
- Our top pick balances performance, gentleness, and value for most people.
- Match the formula to your specific needs using the buying criteria below.
- Read real verified reviews before buying, since marketing claims often overpromise.
Quick Answer: Top 3 Picks
- Rare Beauty by Selena Gomez Mini Soft Pinch Liquid Blush, Encourage Mini soft matte pink shade.
- Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, Encourage Full-size Encourage blush.
- Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, Happy Full-size Happy coral pink.
Full reviews and comparisons below.
On This Page
Our Top Picks
Best for: Trying Encourage without the full price.
#1 Best OverallRare Beauty by Selena Gomez Mini Soft Pinch Liquid Blush, Encourage
- Mini soft matte pink shade
- Highly pigmented liquid formula
- Long-lasting dewy finish
- Vegan and cruelty-free
Pros
- A dot gives full color
- Perfect travel size
- Cheaper way to try the icon
Cons
- Easy to over-apply
- Dries fast on the cheek
- Mini runs out quickly
Best for: Everyday soft matte pink cheeks.
Runner-UpRare Beauty by Selena Gomez Soft Pinch Liquid Blush, Encourage
- Full-size Encourage blush
- Soft matte pink finish
- Weightless liquid texture
- Up to 12 shades in line
Pros
- Full size lasts for months
- Buildable sheer to bold
- Blends over foundation
Cons
- Pigment needs a light hand
- Doe foot picks up too much
- Sets fast, blend quickly
Best for: Coral-pink flush on warm skin.
Best ValueRare Beauty by Selena Gomez Soft Pinch Liquid Blush, Happy
- Full-size Happy coral pink
- Same pigmented liquid base
- Featherweight feel
- Vegan blush formula
Pros
- Coral suits warm skin
- Huge color payoff
- Mixes with other shades
Cons
- Warm tone not for everyone
- Stains fingers
- Bottle can leak in bags
Best for: Neutral everyday blush for office wear.
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, Bliss
- Full-size Bliss nude mauve
- Soft pinch matte finish
- One-dot application
- Sensitive skin friendly
Pros
- Neutral mauve suits most skin
- Subtle everyday color
- Layers over powder
Cons
- Can look brown on deep skin
- Matte finish needs moisturizer
- Expensive per ounce
Mini vs Full Size
The mini Encourage gives you the viral formula for about half the full-size price. It holds enough product for several weeks of daily wear. The tube is tiny, so it fits any purse or travel bag. The full size lasts three to four months with daily use. Cost per wear favors the full size strongly. Buy the mini to test the shade, then upgrade once Encourage becomes your daily blush. The formula is identical in both sizes. Minis also dodge the commitment problem. Full sizes demand shade certainty. Nobody wants a full tube of the wrong pink. Test cheaply, then invest confidently. This two-step buying beats blind full-size purchases. Your wallet stays happier. Your makeup bag stays curated.
The Encourage Shade Profile
Encourage is a soft matte pink that reads fresh, not neon. Fair skin gets a natural flush with one tiny dot. Medium skin can build it to a visible pink glow. Deep skin may prefer layering it over a cream base for payoff. The matte finish suits oily skin better than dewy formulas. It layers beautifully over foundation without lifting it. If pink blush usually scares you, this soft version converts skeptics. Soft pinks suit the no-makeup makeup trend perfectly. They flush cheeks without obvious color. The effect reads as healthy, not made up. Encourage nails this aesthetic. It works for school, office, and weekends. Versatility drives its popularity. One shade truly does it all.
Sister Shades to Consider
Happy is a coral pink that flatters warm undertones and tanned skin. Bliss is a nude mauve that works as an office-safe neutral. Joy is a muted peach for springtime glow. Believe is a true rose for classic romantic looks. Owning two shades covers warm and cool makeup days. The minis make collecting affordable. Each shade uses the same one-dot pigment system. Collecting blush shades is a slippery slope. Start with one perfect match. Add a second for variety later. Each new shade should fill a gap. Ask what look you cannot create yet. Buy to answer that question. Curation beats accumulation always.
Application Without Overdoing It
Squeeze out far less than you think, since the pigment is extreme. Dot once on the cheek and blend immediately with a damp sponge. The formula sets fast, so work one cheek at a time. Stipple, do not swipe, to keep the color placed. Build in sheer layers rather than applying heavily at once. If you over-apply, press foundation over it to tone it down. Less truly is more with Soft Pinch. The viral over-application videos taught everyone caution. A normal squeeze dispenses ten times too much. Think pinhead, not pea-sized. The doe foot holds more than it appears. Wipe excess on the tube rim first. Then dot with a light hand. Control beats correction.
How to Choose Within Your Budget
Budget options work well for everyday needs. Mid-range products often deliver better ingredients and performance. Premium options suit those wanting the best formulas. Price does not always equal quality: several of our top picks are affordable. Set your budget first, then choose the best performer within it.
Final Thoughts
Choosing the right rare beauty encourage product comes down to matching formulas to your specific needs and routine, not chasing viral trends. Start with our top pick for the safest bet, or use the buying criteria above to narrow down based on your needs and budget. Consistency matters more than perfection: even the best product needs regular use for great results.
How We Test and Rank Products
We start with search data to find the products real shoppers actually buy. Then we analyze thousands of verified Amazon reviews, looking for patterns in praise and complaints. We check ingredient lists against expert guidance and compare specifications side by side. Products earn their ranking through consistent real-world performance, not marketing budgets.
Frequently Asked Questions
Yes, but start with the mini and use a tiny amount. The pigment overwhelms beginners who squeeze normally. A damp sponge sheers it out forgivingly.
About eight to ten hours on most skin types. The matte formula grips better than dewy blushes. Set with powder for maximum longevity.
It is a cheek product, but many dab the excess on lips. The formula is safe for lips in small amounts. It gives a stained matte lip effect.
You applied too much or blended too slowly. Use one dot per cheek and blend within seconds. A damp sponge fixes patchiness fast.