Bye Bye Under Eye Shades Compared: Find Your Match Today

We compared five Bye Bye Under Eye options: four full-size shades from 10.5 Light to 33.5 Tan Natural, plus the travel size in 13.0 Light Natural. Prices range from fourteen to twenty-nine dollars. All share the same full-coverage waterproof formula; the differences are shade, undertone, and size. Below is the breakdown of coverage, creasing, shade matching, and value to find your perfect match.
| Factor | IT Cosmetics Bye Bye Under Eye Concealer | IT Cosmetics Bye Bye Under Eye Concealer |
|---|---|---|
| Coverage Level | All five deliver identical full coverage, the formula does not vary by shade. One rice-grain dot covers dark circles completely. The coverage is buildable but rarely needs building. No shade offers more or less coverage than another. This is the most consistent aspect of the line. | |
| Shade Range Usefulness | The five options cover fair cool through tan neutral usefully. 10.5 Light serves the fairest cool tones. 13.0 Light Natural is the most universally flattering light shade. 14.0 Light Tan warms up light-medium skin. 20.0 Medium hits the popular middle. 33.5 Tan Natural extends into tan. The range could go deeper, but it covers the majority. | |
| Crease Resistance | Creasing depends on application, not shade. All five set equally well with proper powder setting. The travel size performs identically to full sizes. Users who apply thinly report minimal creasing across shades. Technique is the variable, and it is fully in your control. | |
| Undertone Accuracy | The numbered system describes undertones honestly. 10.5 runs genuinely cool, 14.0 runs warm, the .0 shades stay neutral. This accuracy helps buyers choose correctly. Few concealers label undertones this clearly. Trust the numbers when selecting. | |
| Travel vs Full Size Value | The full sizes offer far better value per ounce for daily users. The travel size costs more per use but lets you test shade and formula. Frequent travelers appreciate the compact tube. Buy travel to test, full size to commit. The math clearly favors full size long-term. | |
| Best for Beginners | The 13.0 Light Natural travel size is the best beginner entry: forgiving neutral shade, low price, and small commitment. The 20.0 Medium full size suits confident medium-skin buyers. Beginners should always start with the travel size to learn the less-is-more technique cheaply. | |
| Overall Winner | The 20.0 Medium full size wins overall as the most broadly useful shade with the best long-term value. The 13.0 Light Natural travel size is the runner-up and the smartest first purchase. Match your skin to the shade chart, start with travel, then commit to full size. | |
Our Verdict
The 20.0 Medium full size is the overall winner for its versatile neutral shade and excellent per-ounce value. The 13.0 Light Natural travel size is the smartest starting point for testing shade and learning the application technique. All five share the same excellent full-coverage formula, so the decision is purely about shade match and size. Take time with the shade numbers, apply less than you think you need, and this concealer will transform your under-eyes.
More Top Picks in This Category
Not sold on either of these two? Here are more bestselling options worth considering.

Best for: Testing the cult concealer or keeping one in your bag.
IT Cosmetics Bye Bye Under Eye Concealer, Travel 13.0 Light Natural
- Travel-size concealer in 13.0 Light Natural
- Same full-coverage anti-aging formula, smaller tube
- Neutral undertone suits many light skin tones
- Compact 0.11 fl oz size for purses and travel
Pros
- Try the formula before committing to full size
- Perfect for travel and touch-ups
- Neutral shade is very forgiving
Cons
- Small size runs out quickly with daily use
- Worse value per ounce than full size
- Tiny tube is fiddly to squeeze

Best for: Medium skin tones wanting full coverage that looks natural.
IT Cosmetics Bye Bye Under Eye Concealer, 20.0 Medium
- Full-coverage concealer in 20.0 Medium, neutral undertone
- Hydrolyzed collagen smooths fine lines
- Natural finish that never looks cakey
- Stays put through sweat and humidity
Pros
- Medium neutral suits a wide range of tones
- Smooths rather than settles into lines
- Excellent for mature under-eye skin
Cons
- Medium may run dark on light skin
- Requires blending skill for best results
- Can look heavy without proper prep

Best for: Tan skin tones that struggle to find matching concealers.
IT Cosmetics Bye Bye Under Eye Concealer, 33.5 Tan Natural
- Full-coverage concealer in 33.5 Tan Natural
- Neutral undertone flatters tan complexions
- Waterproof wear for up to 24 hours
- Anti-aging peptides firm delicate skin
Pros
- One of few full-coverage options in deeper light-tan
- Covers hyperpigmentation around eyes
- Long wear suits humid climates
Cons
- Limited deeper shade range overall
- Thick formula demands careful blending
- Setting is a must to avoid transfer