Bye Bye Under Eye Medium vs Neutral Medium: Shade Guide

Medium and Neutral Medium sound similar but suit different undertones. This shade comparison helps you pick the one that blends seamlessly.
| Factor | IT Cosmetics Bye Bye Under Eye Anti-Agin | IT Cosmetics Bye Bye Under Eye Concealer |
|---|---|---|
| Price | Check price | Check price |
| Undertone | Warm, golden | Balanced neutral |
| Best for | Warm medium skin | Neutral medium skin |
| Coverage | Full | Full |
| Finish | Natural matte | Natural matte |
| Brightening effect | Warm glow | True neutral brightening |
Our Verdict
Choose Medium if your skin has warm, golden undertones, because it will melt in without looking ashy. Choose Neutral Medium if your undertones are balanced or hard to pin down. Both deliver the same full coverage and long wear. If you are still unsure, Neutral Medium is the safer blind buy for most medium skin tones.
More Top Picks in This Category
Not sold on either of these two? Here are more bestselling options worth considering.

Best for: Tan skin tones needing full-coverage under-eye correction.
IT Cosmetics Bye Bye Under Eye Concealer, Tan
- Tan shade for deeper skin
- Full coverage pigments
- Anti-aging skincare blend
- Crease-resistant wear
Pros
- Inclusive shade option
- Same high pigment payoff
- Long-wearing formula
Cons
- Limited deeper shades overall
- Needs setting powder
- Small tube

Best for: Fair skin needing brightening full coverage under the eyes.
IT Cosmetics Bye Bye Under Eye Concealer, Light
- Light shade for fair skin
- Full coverage in a thin layer
- Peptides and hydrolyzed collagen
- Waterproof and long-wearing
Pros
- Brightens fair under-eyes
- Does not look cakey when applied thin
- Stays put all day
Cons
- Too pigmented for sheer looks
- Must moisturize first
- Premium pricing

Best for: Anyone needing waterproof, all-day full coverage that will not budge.
IT Cosmetics Bye Bye Under Eye Waterproof Concealer, Medium 0.28 fl oz
- Waterproof full-coverage formula
- Medium shade, most popular
- Developed with plastic surgeons
- Covers dark circles, spots, redness
Pros
- Survives humidity and tears
- Extremely pigmented
- Multi-use for face imperfections
Cons
- Needs oil-based remover
- Learning curve on amount
- Can emphasize dry texture
Want the Full Picture?
Full-Coverage Concealer for Minimal-Makeup Wearers
Bye Bye Under Eye's full coverage in a tiny tube makes it the rare concealer that works for minimal-makeup wearers, including men, who want correction without a made-up look. The technique for undetectable wear: use a pinhead amount, warm it between fingertips, and press it only where discoloration shows, never across the whole under-eye. Set with the barest press of translucent powder.
Shade matching without foundation is the critical skill. The concealer must match the surrounding skin exactly, not go lighter; the brightening triangle technique looks obvious on bare skin. Neutral Medium is the safer choice for uncertain undertones, as the verdict notes, because it disappears into balanced skin. Test in daylight on the jawline as well as under the eye; a shade that matches the under-eye but not the face reads as a mask. The goal is rested, not made up, and full-coverage formulas achieve it only in micro-doses. For blemish versus under-eye format choices, our Benefit Boi-ing concealer guide compares formats directly.
Waterproof and Sweat-Proof Concealer for Real Conditions
Standard concealer surrenders to tears, workouts, and humidity; the occasions that need coverage most are the ones that destroy it. Bye Bye Under Eye's long-wear formula holds better than most, but true waterproof performance needs the full system: an eyeshadow primer or gripping primer on the under-eye first, thin concealer layers, and a waterproof-setting powder pressed in with a damp sponge.
Test before the event, not at it: wear the full combination through a workout and check the mirror after. For crying, no concealer is truly tear-proof, but waterproof formulas plus minimal product survive better than heavy layers, which streak visibly. Removing waterproof under-eye makeup demands an oil-based remover with a gentle press-and-hold; scrubbing the thin under-eye skin causes the very creasing and irritation you bought the concealer to hide. For mature under-eye technique, our Charlotte Tilbury under-eye guide anchors the over-50 approach.
Concealer as Foundation: The Honest Math
Using Bye Bye Under Eye as an all-over base is a real trend, and the math decides whether it makes sense. The tube is small and the formula is concentrated; full-face application uses far more product than spot concealing, making the cost per use dramatically higher than a dedicated foundation. A tube used as foundation lasts weeks, not months.
Where it works: small areas needing serious coverage, like around the nose, on blemishes, or spot-correcting redness, where the concealer's pigment outperforms foundation. Where it fails: all-over wear looks heavy and cakes by midday, because the formula was engineered for targeted opacity, not blendable sheer coverage. The honest verdict is hybrid: concealer for the zones that need it, foundation for the rest. The cost-per-use of the hybrid beats either extreme, and the finish looks better than full-concealer coverage ever could.
The shade decision between Medium and Neutral Medium ultimately serves this philosophy: the right undertone disappears, the wrong one announces itself. When in doubt, Neutral Medium's balanced tone is the safer canvas for every technique above, from minimal-makeup invisibility to full-event waterproofing. Get the shade, the dose, and the technique right, and this one small tube handles nearly every under-eye situation you will ever face. That versatility, in a tube that fits any bag, is why the formula earned its cult following.