ABH Liquid Lipstick vs Lip Velvet: Which Ashton Wins Best

ABH Liquid Lipstick and Lip Velvet both come in Ashton-adjacent shades, but the formulas differ. Liquid Lipstick delivers intense matte color with serious staying power. Lip Velvet gives a softer blurred matte that feels lighter. Here is how they compare.
| Factor | Anastasia Beverly Hills Liquid Lipstick, | Anastasia Beverly Hills Lip Velvet, Asht |
|---|---|---|
| Finish | Full flat matte | Soft blurred matte |
| Wear time | Four to six hours | Three to five hours |
| Comfort | Can feel dry | Lightweight and flexible |
| Coverage | Full opaque in one coat | Buildable medium to full |
| Best occasion | Events and long days | Daily comfortable wear |
| Price | Around 18 to 22 dollars | Around 18 to 22 dollars |
| Shade range | Wide, includes Ashton | Curated modern shades |
Our Verdict
Choose Liquid Lipstick if you want the true Ashton shade with maximum staying power. It is the pick for long days and events. Choose Lip Velvet if comfort matters more than extreme wear. Its modern blurred finish feels better for everyday use.
More Top Picks in This Category
Not sold on either of these two? Here are more bestselling options worth considering.

Best for: Gloss lovers who want a hint of Ashton color.
Anastasia Beverly Hills Lip Gloss, Ashton
- High-shine glossy finish
- Sheer Ashton tint
- Non-sticky comfortable formula
- Vanilla scented
Pros
- Most comfortable Ashton option
- Juicy glossy look
- Easy reapplication
Cons
- Needs frequent reapplying
- Sheerest color payoff

Best for: Traditional lipstick fans who love the Ashton tone.
Anastasia Beverly Hills Matte Lipstick, Ashton
- Classic bullet matte lipstick
- Rich Ashton pigmentation
- Smooth one-swipe application
- Timeless matte finish
Pros
- Easiest precise application
- Classic lipstick experience
- Great color payoff
Cons
- Less long-wearing than liquid
- Can feather without liner

Best for: Detail lovers who want crisp, long-lasting Ashton lips.
Anastasia Beverly Hills Lip Liner, Ashton
- Matching Ashton liner shade
- Creamy precise application
- Prevents feathering
- Extends lipstick wear
Pros
- Perfect Ashton match
- Defines lips beautifully
- Makes any formula last longer
Cons
- Needs sharpening
- Wears faster than lipstick
Want the Full Picture?
Which Liner Undertone Pairs With Which Red
The Ashton trio, gloss, matte lipstick, and liner in the same shade name, is built for the matched-liner technique, but the systematic pairing logic behind it deserves explanation. Red lipsticks fall into undertone families, and the liner should match the family, not just the depth. Blue-based reds, the classic Hollywood crimson, need a blue-red or true-red liner; a warm liner underneath shifts the whole look orange. Warm, orange-based reds need a warm liner; a cool liner underneath creates a muddy clash at the edges. Neutral reds are the most forgiving, working with either undertone liner.
The liner's job extends beyond outlining. Filling the entire lip with liner before the lipstick does three things: it gives the lipstick a grippy base that extends wear, it prevents the center fade by providing color underneath, and it keeps the lipstick from feathering into lip lines. The Ashton liner used as a full-lip base under the Ashton matte is the textbook execution of this technique. For deeper skin tones, the liner can run slightly deeper than the lipstick to add dimension; for fair skin, an exact match avoids the harsh ring effect. Our classic red lipstick guide details the full liner-base method for maximum wear.
Red on Thin Lips vs Full Lips
Lip shape changes how red reads, and the application should adapt. On thin lips, a full-strength matte red can look severe, drawing attention to the lack of volume. The techniques that soften it: a satin or gloss finish instead of flat matte, since shine adds visual fullness; slight overlining with the liner, staying within a millimeter of the natural line; and keeping the color away from the very corners, which visually widens. The ABH gloss in Ashton is the thin-lip hero of this trio for exactly this reason.
On full lips, red is naturally dramatic and the challenge is precision rather than fullness. The liner's outlining job matters more here, since any unevenness shows at scale. Matte finishes work beautifully on full lips, delivering the bold statement without the maintenance that gloss requires on a larger surface. Deep shades suit full lips particularly well; the color has room to show its complexity. One universal rule: dark red on any lip shape emphasizes asymmetry, so take the extra thirty seconds with the liner to balance the shape. Our matte versus satin comparison helps choose the right finish for your lip shape.
Red Lipstick and Hair Color Pairing
Hair color changes which red flatters, a pairing guide that mainstream roundups skip. Blondes suit blue-based reds best; the cool red contrasts with warm blonde hair without competing. The classic blonde-red combination works because of this contrast, not despite it. Brunettes have the widest range; both warm brick reds and cool crimsons work, with the choice depending on skin undertone rather than hair. Black hair pairs dramatically with true reds and deep blue-reds; the high contrast is the point.
Redheads face the trickiest pairing. Orange-based reds clash with red hair by doubling the warmth; blue-based reds or deep berries work better, creating contrast instead of competition. Gray and silver hair is the surprise winner with red lipstick; the cool hair tone makes warm and neutral reds pop beautifully, and this combination reads modern rather than aging. The Ashton shade family's positioning as a versatile red means it adapts across these pairings, but the finish choice still matters: blondes often prefer the softer gloss, while dark-haired buyers carry the matte with more ease. Our MAC chili red guide covers warm-red pairing for the other side of the spectrum.