Kristin Ess vs Joico Blonde Life: Purple Toner Showdown

Kristin Ess and Joico Blonde Life both tone blonde beautifully. We compare them across seven factors for dimensional blonde.
| Factor | Kristin Ess Hair The One Purple Shampoo, | Kristin Ess Purple Shampoo and Condition |
|---|---|---|
| Price range (10oz) | Check price | Check price |
| Brand background | Celebrity stylist | Pro salon |
| Toning strength | Medium gentle | Medium strong |
| Hair feel after | Soft, light | Soft, nourished |
| Set availability | Shampoo focus | Shampoo + conditioner |
| Best for balayage | Excellent | Very good |
| Sulfate free | Yes | Check label |
Our Verdict
Pick Kristin Ess for affordable, lightweight toning that flatters dimensional blonde. Pick Joico Blonde Life for pro grade toning with matching sets. Both keep blonde fresh. Your budget and routine decide.
More Top Picks in This Category
Not sold on either of these two? Here are more bestselling options worth considering.

Best for: Salon blonde maintainers wanting pro level violet toning at home.
Joico Blonde Life Violet Shampoo, 10.1 oz
- Pro salon violet pigment
- Cool blonde maintenance
- Nourishing formula
- Reliable toning
Pros
- Salon grade results
- Even toning
- Trusted brand
Cons
- Premium price
- Stronger than drugstore

Best for: Regular violet toners wanting the complete Joico system in one buy.
Joico Blonde Life Violet Shampoo and Conditioner Set
- Violet shampoo plus conditioner
- Complete cool blonde care
- Set value
- Pro formulas
Pros
- Full system
- Better than singles
- Great for regular toners
Cons
- Higher upfront cost
- Two bottles

Best for: Dry blondes wanting toning plus an intensive conditioning masque.
Joico Blonde Life Violet Shampoo and Masque Set
- Shampoo plus toning masque
- Deep conditioning tone
- Intensive cool care
- Salon results
Pros
- Masque boosts tone
- Deep moisture
- Spa like treatment
Cons
- Masque takes time
- Premium set price
Want the Full Picture?
Bronde and Dark Blonde: Purple or Blue?
The level 7 to 8 zone is exactly where dimensional blonde and balayage live, and no competitor addresses which toner the zone needs. The color wheel decides, not the brand. Purple neutralizes yellow; blue neutralizes orange. Balayage with golden-yellow brass needs purple shampoo like the Joico or Kristin Ess options on this page. Balayage with copper-orange brass needs blue shampoo, and purple will disappoint no matter how strong.
Many dimensional heads need both, because different sections sit at different levels: lighter face-framing pieces go yellow, deeper lowlights go orange. The practical routine is alternating, purple one week, blue the next, or purple on the light sections and blue on the depths. Strand-test first: if purple does nothing after proper contact time, your brass is orange-based and you are in the wrong color family. Our best purple shampoo guide on tone, brighten, and maintain covers the testing method.
Extensions and Balayage Toning
Balayage clients often wear extensions, and no guide covers toning them together. Human hair extensions grab violet pigment faster than natural hair because the processed fiber is more porous, so halve contact time on extension-dense areas or they will tone darker than the natural hair around them. Synthetic extensions should skip purple shampoo entirely; the pigment stains the fibers unevenly and permanently.
Tape-in wearers should keep strong toners brief at the roots and rinse thoroughly, since prolonged pigment contact can discolor the adhesive area. When in doubt, tone the natural hair first, rinse, then do a quick, diluted pass over the extensions. For lightweight blonde care that suits extension wearers, our Aussie blonde care guide with tone, hydrate, and styling tips is worth reading.
Swimming With Dimensional Color
Pool water attacks dimensional blonde on two fronts: copper-induced green tint and accelerated brassiness from chemical stress. Purple shampoo addresses the brass but not the green, which is a mineral deposit needing a chelating or swimmers' shampoo. The pre-swim protocol matters most for balayage: saturate the hair with clean water first, since wet hair absorbs less chlorinated water, and add a leave-in conditioner as a barrier.
After swimming, rinse immediately and chelate before toning; layering violet over green-tinged hair without removing the mineral first gives muddy results. Frequent swimmers should chelate weekly through swim season regardless of visible green, because the buildup is cumulative. For keeping blonde healthy through active summers, our blonde hair care guide on keeping your color bright and healthy has the seasonal playbook.
The Travel Kit for Dimensional Blonde
Hotel water changes brass speed unpredictably, which matters more for dimensional color because uneven water affects different levels differently. The kit: a 3 oz decant of your purple shampoo, a silicone scalp brush for even application under weak hotel water pressure, and a single-use clarifying treatment for a mid-trip reset if the water is hard.
Skip bringing both purple and blue full sizes; decant small amounts of each if you truly need both, or choose based on which brass tone dominates. Two weeks of travel rarely justifies the full arsenal. The brush is the highest-value item in the kit because even application matters most when water conditions are unfamiliar.
Small Habits That Improve Every Wash
The Joico Blonde Life Violet Shampoo, 10.1 oz and Joico Blonde Life Violet Shampoo and Conditioner Set on this page both work best when the technique is right, so a few small adjustments to your wash routine can make a visible difference. Always start with thoroughly wet hair, since shampoo spreads farther and lathers better on soaked strands, which means you need less product per wash. Focus the shampoo on the scalp, not the lengths, because that is where oil and buildup collect, and the rinse running down the hair cleans the ends without extra scrubbing.