Clairol Shimmer Lights vs Fanola No Yellow: Toning Test

Clairol Shimmer Lights is the affordable classic every blonde knows. Fanola No Yellow is the salon-strength Italian formula with a cult following. One is forgiving, the other is powerful. Here is how they compare.
| Factor | Clairol Shimmer Lights Shampoo | Milk_shake Icy Blond Shampoo |
|---|---|---|
| Toning strength | Moderate, forgiving | Very strong, fast acting |
| Ease of use | Hard to over-tone | Needs careful timing |
| Scent | Classic clean | Sweet floral |
| Hair feel | Can dry slightly | Drying without conditioner |
| Price | Budget | Budget to mid range |
| Best for | Weekly maintenance | Stubborn brass, platinum |
Our Verdict
Choose Clairol Shimmer Lights for easy weekly maintenance that is hard to mess up. Choose Fanola No Yellow if your blonde turns brassy fast or you want salon-strength toning at home. Beginners should start with Clairol; experienced blondes often graduate to Fanola.
More Top Picks in This Category
Not sold on either of these two? Here are more bestselling options worth considering.

Best for: Color-treated hair needing gentle sulfate-free toning.
L'Oreal EverPure Brass Toning Shampoo
- Sulfate-free purple shampoo
- Hibiscus and purple dye neutralize brass
- Safe for color-treated hair
- Vegan formula
Pros
- Sulfate-free at a drugstore price
- Gentle enough for weekly use
- Good for brunette balayage too
Cons
- Weaker toning than salon brands
- Needs 3 to 5 minutes to work
- Bottle is small for the price

Best for: Platinum and very brassy blonde needing strong correction.
Bold Uniq Purple Shampoo
- Strong violet pigment for stubborn brass
- Cruelty-free and vegan
- Pairs with matching conditioner
- For blonde, platinum, and gray
Pros
- Powerful toning in one wash
- Great reviews from platinum blondes
- Good value for the strength
Cons
- Easy to over-tone to lavender
- Drying if used too often
- Stains shower grout

Best for: Weekly blonde upkeep with built-in conditioning.
Purple Shampoo and Mask Toning Set
- Shampoo plus toning mask duo
- Mask deep-conditions while toning
- For weekly blonde maintenance
- Sulfate-free formulas
Pros
- Complete toning routine in one buy
- Mask offsets shampoo dryness
- Convenient set pricing
Cons
- Mask adds time to wash day
- Set may not suit every blonde tone
- Two products to store
Judging Pigment Strength Before You Buy
Purple shampoos range from barely-tinted to deeply violet, and buying the wrong strength is the most common toning mistake. Two label clues reveal the truth before you buy. First, the formula color itself: the Bold Uniq shampoo on this page is visibly deep violet, signaling strong pigment for platinum and stubborn brass, while the L'Oreal EverPure is a lighter lavender, indicating gentler toning safe for regular use on color-treated hair. Second, the ingredient list position of the purple dye, usually listed as Acid Violet 43 or CI 60730: near the top means strong toning, buried near the bottom means subtle. Strong pigment suits platinum, silver, and very brassy blonde; gentle pigment suits maintenance toning and darker blondes where over-toning risks a lavender cast. The shampoo plus mask set here offers a built-in solution, use the shampoo for regular maintenance and the mask for stronger periodic correction. When in doubt, start gentle, you can always tone more next wash, but over-toned lavender hair needs clarifying washes to correct. Our best purple shampoo guide ranks options by toning strength so you can match precisely.
Cost Per Toning Wash: The Real Price Comparison
Sticker prices mislead with purple shampoo because usage frequency transforms the economics. Used once or twice weekly as directed, even a premium bottle lasts three to four months, since each wash uses a normal shampoo dose, not a deep-treatment amount. Run the math: a mid-range bottle at twice-weekly use costs only a few dollars per month, making the drugstore versus salon price gap far smaller in practice than on the shelf. The Bold Uniq strong formula here may last even longer, since strong pigment means some users dilute it with regular shampoo or use it every other toning wash. The shampoo and mask set looks pricier upfront but the mask replaces a separate conditioning step on toning days, which offsets the cost. Where money gets wasted: using purple shampoo at every wash, which over-tones the hair into dull lavender and burns through the bottle, and using a full dose when a quarter mixed into regular shampoo would maintain tone. Buy the strength you need and use it at the frequency your brass demands, not the frequency the bottle suggests.
When Purple Shampoo Darkens Your Hair: The Recovery Plan
The most common purple shampoo complaint is hair that looks darker and duller instead of brighter, and it has a specific cause and fix. Purple pigment deposits on the hair shaft, and with overuse it builds into a film that absorbs light rather than reflecting it, which reads as darkening, especially on fine or porous hair that grabs pigment aggressively. The recovery is straightforward: do one to two clarifying washes, which strip the excess pigment without a salon visit, and the brightness usually returns immediately. Then adjust the routine that caused it: reduce toning frequency to once weekly, switch to a gentler formula like the EverPure here, or dilute the strong shampoo with regular shampoo in your palm. The underlying lesson is that purple shampoo maintains tone, it does not create brightness, and hair that keeps going brassy despite correct toning usually has a different problem, mineral buildup from hard water or an underlying color level that shifted and needs a salon glaze. If clarifying does not restore brightness, the issue is beneath the pigment and no purple shampoo will fix it. For toning without the darkening risk, our Amika purple guide covers a formula known for balanced toning.