Platinum Blonde Violet Vs Platinum Plus: Which Tones Harder?

Paul Mitchell sells two violet shampoos that look similar but tone very differently. One is for daily maintenance, the other for weekly correction. Here is the breakdown.
| Factor | Paul Mitchell Platinum Blonde Violet Sha | Paul Mitchell Platinum Plus Deep Violet |
|---|---|---|
| Product | Paul Mitchell Platinum Blonde Violet Shampoo, 10.14 fl oz | Paul Mitchell Platinum Plus Deep Violet Shampoo, 10.14 fl oz |
| Toning power | Moderate, daily safe | 5x pigment, weekly |
| Best for | Maintenance | Stubborn brass |
| Use frequency | Daily | Weekly |
| Hair types | Light to medium blonde | Blonde, highlighted, gray |
| Gentleness | Very gentle | Stronger |
| Vegan | Yes | Yes |
| Size | 10.14 oz | 10.14 oz |
Our Verdict
Buy Platinum Blonde Violet Shampoo for daily or regular toning, because its moderate pigment maintains cool tone without risk. Buy Platinum Plus Deep Violet Shampoo as a weekly treatment for stubborn brass, because its five-times pigment power corrects what daily shampoo cannot. Most blondes benefit from owning both and using them on different days. The daily keeps brass away, the weekly erases what slips through. Together they form a complete toning strategy.
More Top Picks in This Category
Not sold on either of these two? Here are more bestselling options worth considering.

Best for: custom toning control
Paul Mitchell Platinum Plus Violet Toning Drops, 0.85 fl. oz
- Concentrated violet pigment
- Mix into any product
- Tiny bottle lasts months
Pros
- Ultimate versatility
- Great for travel
- Precise dose control
Cons
- Easy to overdo
- Small bottle feels pricey

Best for: damaged blonde repair
Paul Mitchell Forever Blonde Shampoo and Conditioner Set
- KerActive protein repair
- Gentle blonde cleansing
- Hydrates and detangles
Pros
- Repairs while cleansing
- Good for bleached hair
- Set convenience
Cons
- Less toning pigment
- Higher cost than drugstore
Want the Full Picture?
5x Pigment: What "Strong" Actually Means in Practice
Paul Mitchell's Platinum Plus with 5x pigment versus the daily-safe Platinum Blonde Violet is the clearest strong-vs-gentle split in the category, and it teaches the pigment lesson perfectly. The 5x formula deposits dramatically more violet per wash, which is why it is rated weekly: used daily, it would over-tone within a fortnight. The moderate formula deposits gently enough for daily use because each wash adds only a whisper of pigment.
The buyer error to avoid is treating "stronger" as "better" and using the 5x formula daily for faster results. Strength is a frequency dial, not a quality ranking. Match strength to need: visible, stubborn brass gets the weekly strong formula; maintenance of already-good tone gets the daily gentle one. Many blondes do best owning both and alternating by need.
Toning Drops: A Third Format Beyond Shampoo
The Violet Toning Drops on this page represent a format the shampoo-vs-conditioner debate ignores: concentrated pigment drops you mix into your own products. Drops solve the strength-matching problem elegantly, because you control the dose. Two drops in your regular conditioner gives maintenance toning; five drops gives correction strength. One bottle effectively becomes every strength.
The technique: mix the drops into the product in your palm, never directly into the full bottle, so you can adjust per wash. Start with fewer drops than you think; concentrated pigment surprises first-time users. Drops are also the travel answer, since a 0.85 oz bottle replaces a full shampoo bottle in your kit. For the standard shampoo-format playbook, our best purple shampoo guide on tone, brighten, and maintain covers frequency and contact time.
Darkening Recovery With Strong Pigment
Strong pigment makes the over-toning recovery plan essential, not optional. If blonde starts looking smoky or gray, stop the 5x formula immediately and switch to the gentle daily shampoo only; in mild cases, that alone fades the excess within two weeks. For heavier buildup, one to three clarifying washes with a two-minute leave time strip the accumulated violet without touching the underlying color.
Prevention with the strong formula is simple arithmetic: weekly means weekly, not "every few days because the brass is back." If brass returns within days of the strong wash, the problem is level shift or minerals, not insufficient pigment, and more violet only darkens. Diagnose before doubling down. Our blonde toning mask guide for fixing yellow brassiness at home offers a more controlled strong-toning alternative.
Short Hair: Faster Deposit, Shorter Contact
Short hair changes every toning rule, and no guide addresses it. With little hair to cover, pigment saturates fast: what takes three minutes on long blonde takes sixty seconds on a crop. The 5x formula on short gray hair can over-tone in a single careless wash, so start with the gentle daily formula and thirty-second contact times, extending only if toning is insufficient.
Distribution matters more on short hair because mistakes show immediately; work the lather through quickly and evenly rather than piling product on the crown. For men blending gray, the weekly strong wash plus daily gentle maintenance is overkill; pick one format and keep it simple. For a softer toning philosophy, our Aveda purple guide on toning blonde hair without brassiness takes a gentler approach worth considering.
Getting More Out of Your Shampoo
Whether you reach for the Paul Mitchell Platinum Plus Violet Toning Drops, 0.85 fl. oz or the Paul Mitchell Forever Blonde Shampoo and Conditioner Set, how you use the shampoo matters at least as much as which bottle you buy. Focus the shampoo on the scalp, not the lengths, because that is where oil and buildup collect, and the rinse running down the hair cleans the ends without extra scrubbing.