Blondage Compared: 10.1 Oz Shampoo Vs 33.8 Oz Shampoo Now

Redken Blondage shampoo comes in a 10.1 oz retail bottle and a 33.8 oz salon size. We compared the value math and who each suits.
| Factor | Redken Blondage Color Depositing Purple | Redken Blondage Color Depositing Purple |
|---|---|---|
| Size | The 10.1 oz bottle is the standard retail size. | The 33.8 oz bottle is the salon backbar size. |
| Value | The 10.1 oz costs much more per ounce. | The 33.8 oz gives dramatically better per-ounce value. |
| Best for | The 10.1 oz suits new users and travelers. | The 33.8 oz suits committed weekly toners. |
| Lifespan | The 10.1 oz lasts one to two months of weekly use. | The 33.8 oz lasts six months or more. |
| Winner for most | The 33.8 oz wins for regular users. | The 10.1 oz wins for first-time trials. |
Our Verdict
The 33.8 oz bottle wins for most regular users. If you tone weekly, the per-ounce savings are huge and the bottle lasts half a year. Choose the 10.1 oz bottle if you are trying Blondage for the first time or you tone rarely. Do not pay the small-bottle premium once it becomes your routine.
More Top Picks in This Category
Not sold on either of these two? Here are more bestselling options worth considering.

Best for: Completing the Blondage routine with toning hydration.
Redken Blondage Color Depositing Purple Conditioner | For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments | 33.8 Fl Oz
- Purple toning conditioner
- Moisturizes while toning
- Pure violet pigments
- 33.8 oz salon size
Pros
- Toning plus moisture
- Great value size
Cons
- Gentler toning than shampoo
- Big bottle commitment
The Real Cost Per Toning Wash
The 10.1 oz versus 33.8 oz decision in the comparison above is really a cost-per-wash question, and the math favors the big bottle more than the sticker suggests. Purple shampoo is used once or twice weekly, not daily, with about a quarter-sized amount per wash for medium-length hair. At that rate, the 10.1 oz bottle delivers roughly 40 toning washes, while the 33.8 oz bottle delivers over 130. Divide each price by its wash count and the salon size typically costs half as much per wash, sometimes less, which means the big bottle pays for its premium within the first two months of weekly use.
The break-even logic: if you tone weekly, the 33.8 oz bottle lasts six months or more, and the per-wash savings compound across that entire period. If you tone twice weekly, the small bottle empties in under five months while the large one stretches past half a year. The 10.1 oz only wins for experimenters trying Blondage for the first time, or for travelers who need a portable size. One caveat: purple shampoo does not expire quickly, but a bottle open for over a year can lose some pigment potency, so the large size suits committed users, not occasional toners. Our best purple shampoo guide covers how toning frequency should set your buying size across brands.
Judging Pigment Strength Before You Buy
Not all purple shampoos tone equally, and buyers can read the strength before purchasing. The first signal is the formula color in the bottle: deep, inky violet indicates strong pigment load, while pale lavender suggests gentle toning. The second signal is the ingredient list position of the violet dye, typically Acid Violet 43: the higher it appears, the stronger the toning. Blondage sits in the medium-strong tier, which is why the once-weekly guidance matters, stronger than a maintenance shampoo, gentler than a professional toner.
The practical application: fine, porous, or freshly bleached hair grabs pigment fast and needs the gentler end, shorter contact time, or dilution with regular shampoo. Resistant, coarse, or yellow-stubborn hair needs the stronger end and full contact time. If your hair over-tones easily, the Blondage conditioner from the comparison above, at its listed price is actually the smarter daily tool than the shampoo, since conditioners deposit less pigment per use. Start every new purple shampoo with half the recommended contact time and assess, because adding more tone is easy and removing over-deposited violet is not. Our Amika purple guide shows how another strong pigment formula compares on the strength scale.
When Purple Shampoo Darkens Instead of Brightens
The most common purple shampoo complaint is that hair looks darker and duller after use, not brighter, and the mechanism is simple: violet pigment neutralizes yellow, but excess violet pigment deposits a gray-violet film that absorbs light instead of reflecting it. Blondage's strong pigment makes this easy to trigger with overuse or excessive contact time. The recovery is straightforward: one or two washes with a clarifying shampoo strips the excess pigment film, and brightness returns without needing a salon visit.
The prevention system: use purple shampoo once weekly maximum for most blondes, keep contact time to two to five minutes rather than the ten-plus that causes buildup, and alternate with a regular moisturizing shampoo so pigment never accumulates. If darkening recurs despite correct use, the formula is too strong for your porosity, and the fix is switching to a gentler purple shampoo or diluting Blondage with regular shampoo in a 1:1 mix. Persistent dullness that clarifying does not fix points to a different problem, mineral buildup or an underlying level shift, which needs chelation or a salon glaze rather than more purple. The 33.8 oz size makes the dilution strategy economical, since you are effectively doubling the bottle's washes.