Beauty Revlon 014 Shameless Guide: How to Wear This Bold Matte Lip
An educational guide from the Beauty AMZ research team. No hard sell, just what you need to know.
What Revlon 014 Shameless is
Revlon 014 Shameless is a shade in the Super Lustrous Luscious Mattes lipstick line. The Luscious Mattes formula reimagines Revlon's classic Super Lustrous as a modern, comfortable matte. It promises high impact color with a moisturizing velvety feel. Shameless is the bold shade option for those who want a statement lip. The bullet format allows precise application. The line targets matte lovers who dislike the dryness of traditional mattes. At around nine dollars, it is one of the best matte values available.
How to choose a bold matte shade
Bold mattes like Shameless work best when they harmonize with your undertone. Warm undertones glow in warm bolds. Cool undertones shine in cool bolds. If you are unsure, test the shade on your lips, not your hand. Lip pigment changes the color. Consider your wardrobe too. If you wear mostly neutrals, a bold lip adds interest. If your style is already colorful, choose a bold that complements. Think about the occasion as well. Shameless suits evenings and events. For office, you might prefer Pick Me Up. Confidence matters most. A bold shade looks best when worn with self assurance.
Applying bold matte flawlessly
Flawless bold matte starts with prep. Exfoliate to remove flakes. Apply balm, then blot. This smooth base prevents the matte from catching on dry patches. Use a lip liner in a matching shade to outline. The liner defines the edge and prevents feathering. Apply the lipstick from the bullet with steady pressure. Start at the center of the upper lip and work outward. Use the bullet tip for the cupid's bow peaks. Fill the lower lip fully. Check for gaps by pressing lips together lightly. Clean up the edges with a cotton swab and concealer for razor sharp lines. Let the color set for a minute. Avoid eating immediately after application to let the formula grip.
Styling a bold lip with the rest of your makeup
A bold lip like Shameless should be the focus of your face. Keep the eyes neutral with soft browns or a simple wing. Avoid heavy smoky eyes, which compete with the lip. Choose a blush that harmonizes without matching exactly. A soft peach or neutral pink works well. Do not use a blush that is the same bold tone as the lip. Keep the skin fresh and natural. Heavy foundation plus bold lips can look overdone. Groom the brows, because bold lips draw attention to the whole face. Well defined brows frame the look. The goal is balance: one statement feature with supporting players. When done right, Shameless elevates your entire makeup.
Recommended Products
These are the products our research team rates highest in this category.
Best for: Bold statement matte lips
REVLON Super Lustrous The Luscious Mattes Lipstick 014 Shameless
- 014 Shameless bold shade
- Velvety matte comfort
- High impact color
- Moisturizing formula
Pros
- Confident bold color
- Comfortable matte feel
- Excellent price
Cons
- Name from reseller spec
- Bold needs balanced makeup
Best for: Softer everyday matte in same formula
Revlon Super Lustrous The Luscious Mattes Lipstick, High Impact with Moisturizing Velvety Formula, Pick Me Up, 0.74 oz
- Pick Me Up shade
- Same Luscious Mattes
- Velvety moisturizing
- Classic bullet
Pros
- Softer wearable shade
- Same comfort formula
- Good for office
Cons
- Shade is Pick Me Up, not Shameless
- Less dramatic than 014
Ready to Choose?
See our top product picks for revlon 014 shameless lipstick, or jump straight to the head-to-head comparison of the two most popular options.
Fixing the Inner-Rim Fade on Bold Mattes
The inner rim of the lips, where the two lips meet, is where every bold matte fails first, and Revlon 014 Shameless is no exception. Saliva and friction break down the film faster there than anywhere else, leaving the dreaded ring of color with a bare center. The per-formula fix for this one is re-layering, not removal: blot the faded center gently, then press one thin fresh layer only onto the worn area. Shameless re-bonds to itself cleanly, which is not true of every matte, since some formulas pill or crack when layered. Test yours on the back of your hand first if you are unsure.
Prevention beats repair. Before applying, blot your lips completely dry and skip any balm on the inner rim area, because balm residue there is the main reason the center fades in the first hour. Apply the color in thin layers with a five-minute set between coats, and press a tissue over the finished lips once to remove the unset surface layer that would have transferred anyway. A matching liner filled across the whole lip as a base also gives the color something to grip when the center starts to go. The Venetian Rose tinted balm guide shows how a sheer formula sidesteps this problem entirely.
Removing Long-Wear Matte Without Scrubbing, and the Balm Balance
Removal difficulty varies enormously between matte formulas, and long-wear mattes like Shameless rank among the stubborn ones. Never scrub with a dry tissue or peel the dried film, both of which take live skin with the color. The gentle method is an oil-based remover or plain oil cleanser pressed over the lips for a full minute, which dissolves the film formers, followed by one soft downward wipe. If color remains in the lip lines, a soft toothbrush with balm on it lifts the residue without abrasion. Finish with a proper lip balm, because daily long-wear use without recovery leaves lips chronically dry.
The balm-under-matte balance is real and quantifiable for this formula: a thin balm layer blotted down to almost nothing is the maximum Shameless tolerates before the matte starts sliding. Apply balm, wait two minutes, then blot firmly with tissue until the lips feel nearly bare. Any more base than that and the color migrates within the hour. Lip prep the night before matters more than balm the morning of, so exfoliate and balm at bedtime instead. Our Maybelline Lover guide compares a liquid matte with a different removal profile.