Maybelline Visionary vs MAKI YIKA Plum: Best Purple Pick

Visionary and Gothic Plum represent two sides of purple: wearable mauve vs bold gothic. Maybelline's Visionary is a muted taupe-purple. MAKI YIKA's Gothic Plum is deep and dramatic. Here is the showdown.
| Factor | Maybelline Super Stay Matte Ink - Vision | Depuplum Dark Purple Lipstick |
|---|---|---|
| Shade | Muted taupe-purple | Deep gothic plum |
| Wearability | Everyday friendly | Evening and events |
| Formula | Super Stay Matte Ink, 16hr | Matte liquid lipstick |
| Pigment | Buildable, soft | Intense, one-swipe |
| Best skin tones | Most tones | Medium to deep |
| Price | Around 8 to 12 dollars | Around 7 to 11 dollars |
| Drama level | Subtle | Maximum |
Our Verdict
Choose Visionary if you want a purple you can wear anywhere. Its muted tone works for office and weekends. Choose Gothic Plum if you love bold, dramatic lips. The deep plum is stunning for nights out. Your lifestyle decides which purple wins.
More Top Picks in This Category
Not sold on either of these two? Here are more bestselling options worth considering.

Best for: Full gothic glam with deep, dramatic plum lips.
MAKI YIKA Dark Purple Lipstick - Gothic Plum
- Gothic Plum shade
- Dark matte purple
- Long-lasting
- Cruelty-free
Pros
- True gothic depth
- Great price
- Bold pigment
Cons
- Very dramatic
- Application needs care

Best for: A luminous purple with comfortable matte wear.
Glamify Luxury Lip Glow Matte Liquid Lipstick - Purple
- Purple matte liquid
- Luxury glow finish
- Long wear
- Smooth application
Pros
- Pretty purple tone
- Comfortable matte
- Good value
Cons
- Newer brand
- Shade varies by light

Best for: Nights out when your purple needs to shine.
Aromi Metallic Liquid Lipstick - Purple Unicorn
- Metallic purple finish
- Purple Unicorn shade
- Liquid lipstick
- Shimmer effect
Pros
- Stunning metallic shine
- Party-ready
- Unique finish
Cons
- Not for daytime
- Metallic emphasizes lines
Purple Lipstick on Deep Skin Tones
Purple lipstick guidance rarely goes beyond generic undertone talk, but deep and dark skin tones deserve specific advice because purple behaves so differently on rich skin. The core rule: depth harmonizes with depth. Deep berry purples, plums, and wine-purples like the Gothic Plum in this comparison look regal and intentional on deep skin, because the color has enough richness to hold its own. Pale lavenders and light lilacs are the risk shades: they can look ashy or chalky against deep lip pigmentation, creating the washed-out effect buyers fear. The muted taupe-purple of Maybelline's Visionary sits in the versatile middle, wearable across skin depths because its brown base grounds the purple. The undertone check that works: warm purples with red or brown bases flatter warm deep skin, while blue-based violets suit cool deep skin but can emphasize ashiness if too pale. Always test on the lips in daylight, because hand swatches cannot show how purple interacts with natural lip pigment. Confidence matters with purple more than any other color family: it is a statement, and wearing it like one is half the look. Our purple lipstick shade guide covers shades for every skin tone with honest notes on which depths work where.
Covering Pigmented Lips With Purple
Naturally pigmented or dark lips change the purple lipstick equation, because sheer formulas disappear and the true color never shows. The question nobody answers is how many coats each formula needs for true color on pigmented lips. Full-coverage mattes like the MAKI YIKA Gothic Plum typically deliver opaque purple in one to two coats, because their pigment load is built for impact. Sheerer formulas may need three coats plus a base, which is where the technique matters: a thin layer of foundation or a nude lip primer over the lips first cancels the natural pigment and lets the purple read true with fewer coats. The trade-off is texture: the canceling base plus multiple coats can look heavy, so blot between coats to keep the layer thin. Dark lip edges with a lighter center, a common pattern, need the base layer most, otherwise the purple shows unevenly with the edges peeking through. Test the true color by applying to the center of the lower lip first, where pigment is usually deepest, and judge from there. If a purple needs more than three coats to show, it is the wrong formula for pigmented lips regardless of how pretty the bullet looks. The best purple lipstick shades roundup compares options from drugstore to bold with coverage notes.
Purple Matte on Thin Lips: Fullness vs Flatness
Matte lipstick for thin lips is the specific case nobody addresses, because the standard advice assumes full lips, and purple matte is the trickiest combination of all. Flat matte finishes can make thin lips look thinner: with no light reflection, the eye reads the lip's exact dimensions, and dark purples contract visually, making lips appear smaller. The textures that add visual fullness are satin and sheer finishes, which reflect light and create dimension, or a matte with a gloss pressed just into the center. If you love the matte purple look on thin lips, the techniques that rescue it are overlining slightly with a matching liner, keeping the color just inside the natural line at the corners to avoid a drawn look, and adding a dab of clear gloss or lighter shade to the center of the lower lip, which creates a plumping highlight. Avoid very dark gothic purples worn full-strength on thin lips without these tricks, since the combination minimizes rather than defines. The muted mauve-purples like Visionary are the safer everyday choice for thin lips, offering the purple personality without the shrinking effect. For more on extending wear comfortably, our long-lasting lipstick guide covers techniques that keep matte color put without drying.