Sephora Size Up Mascara Guide: Bigger Lashes Made Simple Now

An educational guide from the Beauty AMZ research team. No hard sell, just what you need to know.
What Volumizing Mascara Promises
Volumizing mascara makes lashes look thicker. It coats each lash with building fibers and waxes. Bigger lashes frame the eyes. The effect is instant glamour. Size Up is built for this exact goal.
The Right Way to Size Up Lashes
Start with clean, dry lashes. Curl lashes before mascara, not after. Wiggle the wand at the roots. Pull through to the tips. Add a second coat while wet. This builds volume without clumps.
Avoiding Clumps and Flakes
Wipe excess product off the wand. Thin coats beat thick ones. Do not apply over dried mascara. A lash comb fixes minor clumps. Fresh mascara flakes less than old.
Pairing Mascara With Eye Makeup
Bold lashes pair with defined liner. Keep shadow neutral for balance. The set's eye pencil completes the look. Blush and lip color finish the face. Let lashes be the star.
When to Replace Your Mascara
Three months is the rule. Bacteria builds up inside. The formula dries and flakes. Performance drops noticeably. Write the open date on the tube. Your eyes deserve fresh product.
Recommended Products
These are the products our research team rates highest in this category.

Best for: Getting full-size Size Up plus extras
Sephora Favorites Makeup Mania Set with Full-Size Size Up Mascara
- Includes full-size Size Up mascara
- Multiple deluxe beauty minis
- Curated Sephora set
- Gift-ready packaging
Pros
- Full-size Size Up included
- Extras make it great value
- Perfect for beauty lovers
Cons
- Set availability fluctuates
- Minis may not suit all
- Pricier than mascara alone

Best for: Sephora tubing mascara in a value duo
Sephora Big By Definition Mascara, 2 Pack
- Two full-size mascaras
- Tubing formula
- Defines and lengthens
- Easy warm-water removal
Pros
- Two tubes for the price
- Tubing removes with water only
- No smudging or flaking
Cons
- Not the Size Up formula
- Tubing needs full saturation to remove
- Less volume than Size Up
Ready to Choose?
See our top product picks for sephora size up mascara, or jump straight to the head-to-head comparison of the two most popular options.
Heated Lash Curlers Plus Mascara: The Curl-Hold System
Volumizing mascara adds weight, and weight pulls curl out; that is the physics the guide's curling advice implies but does not fully solve. The heated lash curler plus mascara combination is the system for all-day curl hold. The method: curl with a traditional curler first, apply the volumizing mascara, then finish with a heated curler to set the curl through the mascara. The heat re-forms the lash shape around the added volume.
Two cautions. First, never use a heated curler on wet mascara; wait until the mascara is fully dry, or the heat melts the formula into clumps. Second, keep the heated curler moving and the contact brief; prolonged heat on mascara-coated lashes makes them brittle. For straight lashes that resist all curling, the waterproof version of a volumizing formula holds curl better than washable, since the water-resistant film resists the moisture that droops curl. The combination takes practice but delivers the doll-lash curl that mascara alone cannot hold past noon. For tubing mascara that never smudges, our tubing mascara guide explains the technology.
Mascara for Sparse, Aging Lashes
Sparse, aging lashes need a different mascara philosophy than full young lashes: conditioning over coating. Heavy volumizing formulas can overwhelm sparse lashes, clumping the few that remain into spidery clusters. The better approach is a conditioning, lengthening formula applied in thin coats, which defines each lash without overloading it.
Tubing mascaras are the unsung hero for mature eyes: they form lightweight polymer tubes around each lash, adding visible length without the weight that drags sparse lashes down, and they remove with warm water alone, which spares fragile lashes the rubbing that traditional removal demands. Lash primers help sparse lashes by adding a gripping base, but choose primers carefully with tubing formulas, since some primers break the tubing effect; test the combination before an event. For sensitive eyes, our Clinique Lash Power guide covers tubing mascara for delicate eyes.
Waterproof vs Water-Resistant vs Tubing: The Decision Matrix
Choose by condition, not by habit. Swimming: true waterproof only; water-resistant and tubing both fail in pools. Workouts and sweat: waterproof or tubing both survive; water-resistant is the minimum. Tears: waterproof holds best, tubing holds well, water-resistant streaks. Humidity: tubing excels, since humidity does not dissolve the polymer tubes; waterproof is second.
Daily office wear: tubing wins for most people, with clean wear and the gentlest removal. The removal tradeoff is the real decision factor: waterproof demands oil-based removers and careful technique to avoid lash loss; tubing needs only warm water. If you wear mascara daily, the cumulative lash-loss difference between scrubbing waterproof and rinsing tubing is significant over a year. Reserve waterproof for the conditions that truly need it, and let tubing handle the everyday. Match the formula to the day's demands, not to a default.
The Size Up guide's fundamentals, curl before mascara, thin coats, fresh product, remain the foundation everything above builds on. Add the heated-curler system for special curl hold, choose tubing for kind daily wear, and reserve waterproof for the conditions that truly demand it. Layer the techniques by occasion and the lashes deliver the promised size-up effect every single day. Fresh product, correct technique, and the right formula for the occasion: that trio outperforms any single miracle product.