Beauty Maybelline Falsies Guide: Application Tips For Lift Here
An educational guide from the Beauty AMZ research team. No hard sell, just what you need to know.
What Lash Lift Does
The Falsies Lash Lift mimics a professional lash lift. Its double curved brush lifts from the root. Fibers in the formula add visible length. The effect opens up the eyes instantly.
Step By Step Application
Wipe excess mascara off the wand first. Place the brush at the lash roots. Wiggle side to side while pulling upward. Coat the tips with a final upward stroke. Repeat on lower lashes lightly.
Building Volume
Apply one coat and let it set for 30 seconds. Add a second coat focusing on the outer corners. Avoid more than two coats to prevent clumps. Comb through with a clean spoolie if needed.
Lower Lash Tips
Use the tip of the wand for lower lashes. Apply one light coat only. Too much product smudges below the eyes. Waterproof formula stays put best here.
Removal And Lash Care
Remove all mascara every night before bed. Use a gentle eye makeup remover. Never pull or rub lashes harshly. Condition lashes weekly with a lash serum.
Recommended Products
These are the products our research team rates highest in this category.
Best for: Everyday dramatic lashes on a budget.
Maybelline The Falsies Lash Lift Washable Mascara, Very Black
- Double curved lifting brush
- Fiber-infused volumizing formula
- Lifts, thickens and lengthens
- Ophthalmologist tested, contact safe
Pros
- Lash lift effect without a curler
- No clumps or flakes
Cons
- Needs remover for full clean
- Wand is large for small eyes
Best for: Humid days and emotional events.
Maybelline The Falsies Lash Lift Waterproof Mascara, Very Black
- Waterproof lash lift formula
- Fiber-infused for volume and length
- Double curved brush grabs at root
- All-day smudge-proof wear
Pros
- Survives sweat and tears
- Same lift as washable
Cons
- Harder to remove
- Can feel drier than washable
Best for: Night-out drama with easy removal.
Maybelline The Falsies Lash Lift Washable Mascara, Blackest Black
- Deepest black pigment in the line
- Double curved lifting brush
- Fiber formula for multiplied lashes
- Washable easy removal
Pros
- Intense black impact
- Washes off easily
Cons
- Bold for daytime minimal looks
- Large brush learning curve
Best for: Daily wearers wanting rich black lift.
Maybelline The Falsies Lash Lift Washable Mascara, Ultra Black
- Ultra black lash lift mascara
- Volumizing, lengthening and curling
- Double curved brush, fiber formula
- Contact lens safe
Pros
- Rich black without waterproof hassle
- Good curl hold
Cons
- Not for swimming
- Reapply after rubbing eyes
Ready to Choose?
See our top product picks for maybelline the falsies lash lift mascara, or jump straight to the head-to-head comparison of the two most popular options.
Washable vs waterproof: the removal tradeoff nobody states plainly
Every mascara buyer chooses between easy removal and staying power, but the cost of waterproof is measured in lashes. Waterproof formulas like the Falsies Lash Lift Waterproof seal each lash in water-resistant polymers, which is why they survive sweat, tears, and humidity. Getting them off requires an oil-based remover and more rubbing than the washable versions, and that repeated friction is the main cause of lash fallout in daily waterproof wearers. Dermatologists see this pattern constantly: sparse outer lashes in people who wear waterproof mascara every day and scrub it off every night.
The practical rule: wear waterproof only on days you need it. Humid weather, weddings, workouts, and emotional events justify the tradeoff. For ordinary office days, the washable Falsies formulas give you the same double-curved lifting brush and fiber-infused volume, and they come off with warm water and a gentle cleanser with almost no pulling. If you do wear waterproof, press an oil-soaked pad against closed lashes for 30 seconds before wiping, never drag a dry pad across them. Our makeup removal guide ranks which remover types dissolve long-wear formulas with the least rubbing.
Making the lift last on straight, stubborn lashes
The Falsies Lash Lift brush is designed to grab lashes at the root and push them upward, but on pin-straight lashes the curl still relaxes by afternoon without help. The missing step is the curler. Curl clean, dry lashes first, then apply the washable formula from root to tip with the curved side of the brush hugging the lash line. The fibers in the formula add the visible length, but it is the curler that sets the upward angle.
For lashes that refuse to hold a curl, a heated lash curler is the upgrade worth knowing about. Used for a few seconds per eye before mascara, gentle heat reshapes the keratin the way a curling iron reshapes hair, and the curl survives humidity that defeats a mechanical curler. One caution: apply mascara after the heated curler, never before, since heating mascara-coated lashes bakes the formula on and makes lashes brittle. And on the most humid days, the waterproof Falsies version holds a heated curl noticeably longer than the washable one, because its polymers resist the moisture that relaxes curl.
The oily-lid smudge problem, solved as a system
Mascara smudging under the eyes is almost never the mascara's fault alone. On oily lids, your skin's natural oils migrate down through the day and dissolve the mascara's base, which is why the same tube smudges on one person and stays perfect on another. The fix is a system, not a different tube. Start with a light dusting of translucent powder on the lower lash line and under-eye area before mascara: the powder absorbs the oil that would otherwise reach the formula. Set the upper lid with powder too, since oil transfers from lid to lashes with every blink.
If you have tried the powder trick and still get panda eyes by 2pm, switch to the waterproof Falsies formula for those days. Its water-resistant base ignores the oil migration that breaks down washable formulas. For buyers whose eyes water constantly or who react to most mascaras, tubing-style formulas are worth understanding: they wrap each lash in a polymer tube that slides off with warm water and barely smudges on oily skin. Our tubing mascara guide explains how they differ from traditional formulas like these.