L'Oreal Voluminous Mascara Guide: Volume, Clumps, Removal

An educational guide from the Beauty AMZ research team. No hard sell, just what you need to know.
What L'Oreal Voluminous Mascara Is
L'Oreal Voluminous is one of the most iconic drugstore mascaras ever made, famous for building thick, dramatic lashes at a low price. The Original formula in Black has been a bestseller for decades, with a volume-maximizing brush and conditioning ingredients. The line has grown to include Carbon Black for deeper pigment, Curved Brush for lift, and fashion shades like Deep Green and Cobalt Blue. It represents the best of drugstore beauty: proven performance, wide availability, and a price that invites experimentation. Millions of tubes are sold every year.
How the Volumizing Formula and Brushes Work
The formula combines waxes that coat each lash with polymers that help the coating grip and build. Panthenol and ceramides condition lashes to keep them flexible under the volume. The Original brush is large with dense bristles arranged to load maximum product while separating lashes. The Curved Brush follows the natural lash line curve to lift as it coats. Carbon Black adds extra pigment depth. Application technique multiplies the effect: wiggling at the base deposits the most product where thickness is most visible. Two coats, applied while tacky, give the full Voluminous effect.
How to Apply Clump-Free Every Time
Curl lashes first for the best base. Wipe excess product from the wand against the tube rim. Place the brush at the base of the upper lashes and wiggle side to side while pulling through to the tips. This builds volume at the roots. Apply the second coat within thirty seconds, while the first is still tacky. Use the tip of the brush for inner corners and lower lashes with a light touch. If you see clumps forming, run a clean spoolie through immediately before the formula dries. Let lashes set for a minute. The whole routine takes two minutes with practice.
Tips for Choosing Shades and Finishes
Black is the universal choice and suits every occasion. Carbon Black is worth it for evening and photography, where deeper pigment shows. Brown-black exists in some lines for a softer daytime look. Deep Green flatters hazel and green eyes beautifully, making the iris appear more vivid. Cobalt Blue brightens brown eyes with a subtle contrast. In office lighting, the colored shades read as nearly black, so they are safe for conservative workplaces. Try a colored mascara on the lower lashes only for a subtle experiment. Shade choice is low-risk at this price.
Removal Routine and Common Mistakes
Remove every night with a gentle eye makeup remover or micellar water on a cotton pad. Press the pad against lashes for fifteen seconds to dissolve the formula, then wipe softly downward. Never pull or scrub, which breaks lashes. Follow with your regular cleanser. The biggest mistake is sleeping in mascara, which dries lashes and causes breakage. Pumping the wand introduces air that ruins the formula in weeks. Using the tube past three months risks irritation and clumps. And applying over oily lids without blotting first guarantees smudging by afternoon. Gentle habits keep lashes healthy.
Recommended Products
These are the products our research team rates highest in this category.

Best for: The classic bold-lash look everyone knows.
L'Oreal Paris Voluminous Original Mascara Black
- Iconic volume-maximizing brush
- Panthenol and ceramide conditioning
- Bold black pigment
- Decades of bestseller status
Pros
- Maximum volume cheaply
- Proven classic formula
Cons
- Can clump if over-applied
- Washable smudges on oily lids

Best for: Straight lashes needing lift plus volume.
L'Oreal Paris Voluminous Curved Brush Mascara Black
- Curved brush for lift and curl
- Same volumizing formula
- Reaches every lash
- Great for straight lashes
Pros
- Lifts while volumizing
- Good for hard-to-curl lashes
Cons
- Less raw volume than Original
- Curve takes practice

Best for: The blackest, most dramatic lash look.
L'Oreal Paris Voluminous Carbon Black Mascara
- Deepest carbon black pigment
- Volumizing formula
- Maximum drama
- Same trusted brush
Pros
- Intense black payoff
- Great for evening looks
Cons
- Too intense for some daytime
- Same clump risk if layered thick

Best for: Hazel eyes wanting subtle enhancement.
L'Oreal Paris Voluminous Original Mascara Deep Green
- Subtle deep green tint
- Same volumizing formula
- Flatters hazel and green eyes
- Office-safe color
Pros
- Makes eye color pop
- Reads nearly black daily
Cons
- Green subtle in most light
- Niche shade

Best for: Brown eyes wanting a brightening pop.
L'Oreal Paris Voluminous Original Mascara Cobalt Blue
- Cobalt blue lash tint
- Volumizing base formula
- Brightens brown eyes
- Fun but wearable
Pros
- Unique eye-brightening effect
- Drugstore price to experiment
Cons
- Blue not for conservatives
- Less versatile than black
Ready to Choose?
See our top product picks for l'oreal voluminous mascara, or jump straight to the head-to-head comparison of the two most popular options.