Maybelline Ink Crayon Face-Off: Own Your Empire vs Lead Way

Own Your Empire and Lead The Way are two of the most loved Maybelline SuperStay Ink Crayon shades. Own Your Empire is a bold blue red, while Lead The Way is a soft pink beige nude. We compare them on color, wear, precision and value.
| Factor | Maybelline SuperStay Ink Crayon in Own Y | Maybelline SuperStay Ink Crayon in Lead |
|---|---|---|
| Shade family | Blue red | Pink beige nude |
| Best occasion | Evenings, events, photos | Work, school, daily wear |
| Wear time | Up to 8 hours | Up to 8 hours |
| Finish | Matte | Matte |
| Precision tip | Built-in sharpener | Built-in sharpener |
| Transfer resistance | High once set | High once set |
| Skin tones | Flatters all tones | Best on fair to medium |
| Price point | Check price | Check price |
Our Verdict
Own Your Empire wins for statement looks and evenings out, since its blue red flatters every skin tone. Lead The Way wins for daily wear, since the nude pink pairs with any eye look. Both share the same excellent 8-hour formula, so pick by occasion: bold or neutral.
More Top Picks in This Category
Not sold on either of these two? Here are more bestselling options worth considering.

Best for: Rosy nude lovers wanting easy longwear
Maybelline SuperStay Ink Crayon in Reach High
- Up to 8 hours of matte wear
- Precision tip with built-in sharpener
- Rosy mauve pink shade
Pros
- Flattering rosy tone for medium skin
- Easy crayon application
Cons
- Slightly sheer on first swipe
- Needs blotting for longest wear

Best for: Fans of polished mauve nude lips
Maybelline SuperStay Ink Crayon in Stay Exceptional
- Up to 8 hours of matte wear
- Precision tip with built-in sharpener
- Purple beige nude shade 25
Pros
- Unique mauve tone suits many undertones
- Doubles as liner and lipstick
Cons
- Muted tone may look dull in dim light
- Popular shade sells out often

Best for: Evening berry lip looks with staying power
Maybelline SuperStay Ink Crayon in Settle For More
- Up to 8 hours of matte wear
- Precision tip with built-in sharpener
- Deep berry wine shade
Pros
- Rich berry color for evenings
- Fades evenly, never patchy
Cons
- Deep shade can stain slightly
- Needs precise edges
Want the Full Picture?
Ink Crayon Shades: Undertone Matching for Real Lips
The Maybelline SuperStay Ink Crayon shades above, Reach High, Stay Exceptional, Settle For Less, and Own Your Empire, span the nude-to-bold range, and undertone matching determines which flatters. The method: determine whether your lips and skin lean warm, cool, or neutral, then match the crayon family; warm undertones take the peachy and warm-brown shades, cool undertones take the blue-red and mauve shades. The crayon format's advantage is the built-in sharpener and the creamy long-wear formula that behaves like a lipstick-liner hybrid. As a liner, use the pointed tip for the outline; as a lipstick, lay the crayon flat for fill. The long-wear claim holds moderately: the Ink Crayon outlasts traditional creamy lipsticks but does not match true liquid mattes, and reapplication after eating is still needed. For two-toned lips, choose the crayon shade that matches the darker outer lip for the outline, then fill with a lighter center; this single product can execute the ombre technique alone. The shade names are marketing, so swatch by undertone family rather than name appeal. For the crayon category broadly, the best lip crayon guide ranks the format across brands.
Liner on Flaky Winter Lips: The Balm-Blot Timing
Winter lips defeat most liners, and the standard prep with balm advice misses the timing that makes it work. The protocol: apply a plain balm generously 10 minutes before makeup, then blot firmly with a tissue right before lining; the 10-minute soak hydrates the flakes, and the blotting removes the slippery excess that makes liner slide. Lining over unblotted balm is the top winter liner failure; the liner cannot grip and skips across the surface. Formula choice for chapped lips: creamy crayon formulas like the Ink Crayon glide over texture without skipping, while dry wood pencils catch on every flake and emphasize them. If lips are actively cracked or bleeding, skip liner entirely and heal first; no cosmetic technique works on damaged skin, and the Aquaphor lip repair guide covers the healing protocol, though it sits in the matte category. For the lined look on imperfect lips, keep the liner shade close to the natural lip color; high-contrast liner on flaky lips draws attention to the texture. Exfoliate gently the night before with a damp washcloth, never a harsh scrub, which creates more flakes. In heated indoor air, carry the balm for midday rehydration and press it over the liner rather than re-lining; the balm softens without disturbing the line.
Minimal and Gender-Neutral Liner: Natural Definition
Lip liner has an unaddressed audience: people wanting defined lips without visible makeup, including men and minimal-makeup wearers. The technique: choose a liner matching the natural lip color exactly, or use a clear waxy liner; trace just inside the natural lip line rather than on it, which defines without creating a visible line; fill lightly and blot hard, leaving only a stain of definition. The goal is lips that look naturally well-defined, not made up. Clear liner deserves wider recognition here: it provides the anti-feathering barrier and subtle definition with zero color, making it the safest entry point for liner skeptics. For lipstick pairings in minimal routines, a sheer balm over the invisible liner completes the look. The shades above include nude options that work for this purpose; avoid the bold shades for invisible definition. Application for close inspection: natural daylight reveals harsh lines that bathroom lighting hides, so check the result in daylight before considering it undetectable. This approach also suits professional settings where visible lip color feels like too much but undefined lips look unfinished. For the natural-lip product ecosystem, the best lip pencil guide includes nude options suited to invisible wear.