Moroccan Hair Serum Guide: How to Use Argan Oil Correctly

An educational guide from the Beauty AMZ research team. No hard sell, just what you need to know.
The story of the brand
Moroccanoil began with this single Treatment and built a full argan oil line around it. The product created the worldwide buzz for oil-infused haircare. It remains the brand's icon and best seller. The company is PETA-certified cruelty-free. Its bottles now use 40 percent recycled glass.
Building a serum routine
Apply serum after washing, before styling products. Let it absorb for a minute before heat styling. Reapply a drop to dry ends midday for refresh. At night, a light layer protects ends while you sleep. Consistency builds the best results over weeks.
Pairing with other products
Serum layers well under mousse, cream, or gel. Apply oil first, then styling products on top. Avoid layering heavy silicone serums over it. For deep conditioning days, use a mask first and serum after. Keep the routine simple for the best outcome.
Styling benefits beyond shine
The formula detangles wet hair to reduce breakage from brushing. It speeds drying time, which means less heat exposure. Flyaways smooth down for cleaner updos. Curls get definition without crunch. It is a true multi-tasker, not just a shine product.
Storing your serum
Keep the bottle away from direct sunlight and heat. Store it upright to prevent leaks around the pump. Use within a year of opening for the freshest scent. Do not transfer it to clear containers, since light degrades oils. Good storage keeps the formula effective.
Recommended Products
Our top Moroccan hair serum picks cover the original Treatment and the Light version for fine hair.

Best for: normal to thick hair wanting frizz-free shine
Moroccanoil Treatment, 3.4 Fl Oz
- Argan oil infused formula
- Shine boost up to 118 percent
- Speeds blow-dry time
Pros
- Number one hair oil in the US
- Multitasking styler and treatment
Cons
- Premium price
- Can weigh down very fine hair

Best for: fine or light-colored hair needing weightless shine
Moroccanoil Treatment Light, 3.4 Fl Oz
- Lightweight argan oil formula
- Same shine and frizz benefits
- Made for fine or light-colored hair
Pros
- No weigh-down on fine hair
- Same signature scent
Cons
- Premium price
- Too light for very coarse hair
Ready to Choose?
See our top product picks for moroccan hair serums, or jump straight to the head-to-head comparison of the two most popular options.
Penetrating vs Sealing: What Argan Oil Actually Does
The penetrating-versus-sealing framework is never taught clearly, so here is argan's honest placement. Argan oil is primarily a sealing oil with light penetration, it sits mostly on the hair surface, smoothing the cuticle, adding shine, and locking in existing moisture. It does not enter the shaft deeply the way coconut oil does. This is why the Moroccanoil Treatment excels as a finisher and why it cannot replace a deep conditioning treatment.
Porosity determines how you use it. High-porosity hair, bleached or damaged, should layer a penetrating oil first on damp hair, then the Treatment as the seal on top. Low-porosity hair, which resists absorption, does best with the Treatment Light, the lighter formula avoids the surface greasiness that heavy sealing oils cause on resistant hair. Using the original Treatment on low-porosity hair is the most common mismatch. For water-based hydration that low-porosity hair absorbs better, our hair serum guides cover alternatives.
Dosing Argan Oil by Length and Density
How much oil by length is never specified, so here are the working numbers for the Moroccanoil Treatment. Short hair, one pump. Medium hair, one to two pumps. Long hair, two to three pumps. Add one pump for thick or coarse density, halve the numbers for fine hair. The Treatment Light follows the same scale with slightly more forgiveness, its lighter texture resists the greasy look better when over-applied.
The technique that prevents most complaints is warming the oil between palms first, then pressing into damp hair from mid-length down, never raking through the roots. On dry hair as a finisher, use half the damp-hair dose. The over-application rescue is dry shampoo at the roots, which absorbs excess without a rewash. A 3.4 oz bottle at proper dosing lasts three to four months of regular use, which is the real value math. For comparing oil value across brands, our oil comparison breaks down cost per ml.
Pre-Wash Oiling vs Post-Wash Sealing With Argan
Pre-wash and post-wash oiling are distinct methods that are never separated. Pre-wash oiling, generous Treatment applied to dry hair 30 minutes before shampooing, protects against the protein loss and swelling of washing itself, suiting damaged or frequently washed hair. Post-wash sealing, one to two pumps on damp hair after conditioning, locks in moisture and adds the signature shine, which is the Treatment's famous role.
Very damaged hair benefits from both, addressing two different damage mechanisms, not overkill. Daily washers gain most from pre-wash protection. Infrequent washers with dry ends gain most from post-wash sealing. The Light version suits post-wash sealing on fine hair, while the original suits pre-wash treatments on thick hair. Neither replaces conditioner, oil seals moisture in but does not provide it. Travelers should note the 3.4 oz bottle exceeds carry-on liquid limits in some strict regions, so the 0.85 oz travel size exists for exactly this reason. For the conditioning side of the routine, our honey oil comparison covers treatment pairings.