Beauty Best NYX Thick It Stick It Guide: Thicker Brows in Seconds
An educational guide from the Beauty AMZ research team. No hard sell, just what you need to know.
What Is NYX Thick It Stick It
NYX Thick It Stick It is a thickening brow gel. It works like a mascara for brows. Fibers in the formula build visible fullness. It comes in shades for different hair colors. The gel holds brows in place. It creates a fluffy laminated effect. It suits sparse and full brows alike. It costs far less than prestige brow gels. It has earned strong ratings. The Thick It Stick It shade earned its following through a flattering brow-matching brown tone. It suits both minimal and full makeup looks. Beauty lovers know Thick It Stick It for its reliable brow-matching brown color. The Thick It version keeps the shade feeling modern. Thick It Stick It joined the Thick It lineup as a standout brow-matching brown option. Fans praise how wearable the shade feels across seasons.
How the Thickening Formula Works
Tiny fibers coat each brow hair. This makes hairs look thicker instantly. The gel base holds hairs in the styled direction. Pigment tints for definition. The wand separates while coating. Upward brushing creates fluffiness. Once set, brows stay put. The effect mimics brow lamination. The result is full defined brows in seconds. The Thick It design balances lasting color with comfort. That balance is why Thick It Stick It feels good for hours. The Thick It base suspends pigment evenly for smooth, consistent brow-matching brown color. The result is even, reliable color with every application. Pigments in the Thick It base are finely milled for an even brow-matching brown finish. The texture stays flexible during wear.
How to Apply Brow Gel
Start with clean dry brows. Brush hairs upward with a spoolie. Wipe excess gel off the wand. Brush upward through the brows. Use the tip for the tail. Fill sparse areas with light strokes. Let it set for a minute. Avoid touching while wet. Pair with pencil for very sparse brows. Remove at night with makeup remover. Apply Thick It Stick It in a thin first layer for full brow-matching brown impact. Add a light second layer for extended wear. Apply Thick It Stick It with careful, even strokes for the most natural brow-matching brown effect. Build the color slowly. For precision with Thick It Stick It, use small strokes and build the brow-matching brown color gradually. Less product looks better.
Tips and Common Mistakes
Less product gives better results. A common mistake is overloading the wand. Another mistake is choosing too dark a shade. Brush through before the gel sets. Do not apply over heavy skincare. Let moisturizer absorb first. Replace every six months. If it clumps, comb through with a clean spoolie. Store upright. Do not judge Thick It Stick It under harsh lighting; check the brow-matching brown color in daylight for the truest read. A common mistake is expecting all-day wear without touch-ups. Carry Thick It Stick It with you for quick refreshes. Keep Thick It Stick It in a cool drawer to preserve the Thick It texture. Replace it yearly for hygiene and vibrancy.
Recommended Products
These are the products our research team rates highest in this category.
Best for: Sparse brows needing quick fullness.
NYX Thick It Stick It Brow Gel, Brunette
- Thickening brow mascara gel
- Brunette shade for brown hair
- Builds full fluffy brows
- Long-wearing formula
Pros
- Instantly thicker-looking brows
- Easy wand application
Cons
- Can clump if overapplied
- Limited shade range
Best for: Red and auburn hair needing matching brows.
NYX Thick It Stick It Brow Gel, Rich Auburn
- Warm auburn brow shade
- Volumizing brow gel formula
- Fluffy defined brow look
- All-day hold
Pros
- Rare warm red-brown option
- Natural fluffy finish
Cons
- Too warm for cool hair
- Needs a light hand
Best for: Cool-toned brunettes wanting natural fullness.
NYX Thick It Stick It Brow Gel, Cool Ash Brown
- Cool ash brown shade
- Thickening fiber gel
- Natural defined brows
- Smudge-resistant wear
Pros
- Perfect for ash-toned hair
- Cool tone avoids orange
Cons
- May look gray on warm skin
- Build slowly to avoid heaviness
Ready to Choose?
See our top product picks for nyx thick it stick it brow gel, or jump straight to the head-to-head comparison of the two most popular options.
Brow Gel vs Pencil: When Gel Alone Is Enough
Fiber brow gels like Thick It Stick It promise fullness in one step, but whether gel alone suffices depends on your starting brows. Decent brow hair that is just sparse or undefined suits gel alone: fibers build thickness on existing hairs. Very sparse or over-plucked brows need pencil first for shape, then gel over it for dimension and hold. Order matters: pencil first for structure, gel second for texture. For the most natural result, apply against hair growth first to coat each hair, then smooth in the natural direction. If you are deciding between the two formats as a purchase, gel wins for speed on good brows, pencil wins for control on sparse ones. Our NYX Thick It brow gel guide breaks down the shades and application, and the hair color hub covers the broader color category.
Fiber Brow Gels in Heat and Sweat: What Holds Through a Workout
Fiber brow gels face their hardest test in heat, sweat, and humidity, and most wear claims come from office conditions. The fibers themselves do not melt, but sweat dissolves the gel base holding them, which is how fibers end up on your cheeks by mile three. For workouts, apply the gel, let it set fully for two minutes, then press a tiny amount of translucent powder over the brows; the powder absorbs sweat before it reaches the gel. Avoid touching your brows mid-workout, since the friction breaks the set faster than sweat alone. In humid climates, a waterproof brow gel outperforms standard fiber gels, though removal needs an oil-based cleanser. The removal caution matters: scrubbing at fiber gel with a harsh cleanser pulls brow hairs out over time, and brows grow back slowly. Dissolve with micellar water or cleansing oil, hold 15 seconds, then wipe gently with the growth direction.