Waterproof Eye Pencil Showdown: Luxury vs Drugstore Picks

We matched the cult-favorite Urban Decay 24/7 pencil against the budget-friendly NYX Epic Wear liner. Both promise waterproof, all-day wear. One costs three times more, so we researched whether the premium price earns its keep.
| Factor | Urban Decay 24/7 Glide-On Eye Pencil in | NYX Professional Makeup Epic Wear Liner |
|---|---|---|
| Price | Check price | Check price |
| Wear time | 10+ hours | 8-10 hours |
| Glide | Very creamy, one pass | Creamy, may need two passes |
| Shade range | 30+ shades | 20+ shades |
| Value for money | Good if you love luxury | Excellent |
| Best for | Makeup lovers, oily lids | Budgets, everyday wear |
Our Verdict
NYX Epic Wear wins on value, delivering near-premium wear at a third of the price. Urban Decay still takes the crown for the creamiest glide and the widest shade range. Choose Urban Decay if eyeliner is your signature look. Choose NYX if you want great performance without the luxury markup.
More Top Picks in This Category
Not sold on either of these two? Here are more bestselling options worth considering.

Best for: Anyone wanting a softer brown liner with luxury performance.
Urban Decay 24/7 Glide-On Eye Pencil in Whiskey
- Warm medium-brown waterproof shade
- Same creamy 24/7 glide formula
- Softer alternative to black liner
- Long-wear waterproof finish
Pros
- Flattering brown for daytime wear
- Same excellent glide and staying power
- Enhances eyes without harshness
Cons
- Premium pricing
- Brown shades sell out frequently
- Requires dedicated eye makeup remover

Best for: Drugstore shoppers wanting a distinctive long-wear plum liner.
L'Oreal Paris Infallible Pro-Last Waterproof Pencil Eyeliner in Aubergine
- Deep plum waterproof pencil
- Up to 24-hour wear claim
- Built-in sharpener and smudger
- Drugstore price point
Pros
- Unique aubergine shade flatters many eyes
- Strong waterproof performance
- Sharpener included in the cap
Cons
- Firmer texture needs a steady hand
- Smudger end can look messy
- Deep shades fade faster on waterlines

Best for: Everyday wearers who want a fuss-free waterproof brown liner.
L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner in Black Brown
- Mechanical pencil, no sharpening
- Soft black-brown waterproof shade
- Built-in smudger for smoky looks
- Affordable everyday price
Pros
- Convenient twist-up format
- Soft shade suits daytime makeup
- Good staying power for the price
Cons
- Tip can break if extended too far
- Less intense than gel formulas
- Smudger wears down quickly
Want the Full Picture?
The Oily-Lid System: Primer, Powder, Spray Tested Together
Oily lids as a system are never tested together, only as use waterproof advice. The three-step system is eyeshadow primer first, which absorbs lid oil, then a light dusting of translucent powder over the primer, which adds a dry barrier, then the waterproof pencil, then an optional setting spray mist. Tested together, this stack outlasts any single step dramatically. Which step matters most is the primer, it contributes roughly half the longevity gain alone.
The Urban Decay 24/7 Glide-On in Whiskey and the L'Oreal Infallible pencils in this comparison are both strong waterproof performers, and the price gap does not reflect a proportional performance gap, the drugstore pencils hold remarkably well. The Whiskey shade's warmth suits daytime, while the Black Brown Infallible is the evening workhorse. For the primer that anchors the system, our liner technique guides detail the prep.
Waterproof for Swimmers and Athletes: Real Conditions
Which formulas survive pool chlorine and sweat is repeated from packaging but never verified honestly. The truth is that waterproof pencils survive sweat well but pool chlorine with goggle pressure is a harsher test, the combination of chemical exposure and mechanical pressure defeats most pencils within an hour of swimming. The honest ranking is waterproof pencil for workouts and light water exposure, and acceptance that swimming needs either no eye makeup or a dedicated swim-proof routine with touch-ups after.
Goggle pressure effects are the specific mechanism, the seal presses the liner and the trapped moisture dissolves it regardless of waterproof claims. Post-swim touch-up routines should be planned, not improvised, carrying the pencil for reapplication beats expecting all-day survival. The Aubergine Infallible shade is the interesting swimmer's choice, its depth reads even as it fades. For the full waterproof category, our waterproof pencil guide ranks the options.
Cost Per Use: Luxury Pencil vs Drugstore
The cost-per-use math is never done with lifespan data. A 25 dollar Urban Decay 24/7 pencil used daily lasts roughly three to four months, about 20 to 25 cents per use. An 8 dollar L'Oreal Infallible used the same way lasts roughly two to three months, about 10 to 13 cents per use. The luxury pencil lasts longer per unit because it contains more product and needs less pressure, but the drugstore still wins on per-use cost.
Actual usage lifespan data is the missing piece most reviews skip, pencil longevity depends heavily on application area, waterline use consumes product three times faster than lash-line use. The honest value conclusion is that daily waterline users should buy drugstore, the consumption rate punishes luxury pricing, while lash-line-only users can justify the luxury pencil's smoother application. For the application technique that extends any pencil's life, our liner guides detail efficient use.
Sharpening waterproof pencils has its own technique. Chill the pencil for ten minutes before sharpening, because the waterproof waxes soften with warmth and crumble under the blade when warm. A sharp blade matters more for waterproof formulas than regular ones, since their firmer texture punishes dull sharpeners with breakage and waste.